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Understanding the Chronic Disease Patient Journey in Emerging Markets


The benefits of understanding the patient journey are well documented in mature markets. But in emerging markets the patient journey is less understood. We recently presented a webinar hosted by Pharmaceutical Executive where we addressed the changing emerging market healthcare environment and explored the challenges and differences in the patient journey. In this article I wanted to share some of these learnings.

http://www.researchpartnership.com/news/2016/08/article-understanding-the-chronic-disease-patient-jo...


23rd November 2016

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