Please login to the form below

Using mobile “diary” research to capture patient-generated insights in COPD

Our latest case study demonstrates how a mobile app methodology was used to deliver key insights into issues faced by COPD patients
The aim of the study was to test the value and functionality of a process which puts patient respondents in control of the market research interaction, potentially delivering greater insights at key moments in the patient journey.

Using this approach, we believed our clients could better understand the issues faced by patients, which would help them in the development of marketing activities around their COPD portfolio.

Read the full case study here:
http://www.researchpartnership.com/news/2015/10/case-study-using-mobile-%E2%80%9Cdiary%E2%80%9D-rese...

6th January 2016

Share

Tags

Related content

Company Details

Research Partnership

+44 (0)20 8069 5000
Telephone

Contact Website

Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom

Add my company

Edit my company

Latest content on this profile

Rare diseases and orphan drugs: Our experience and expertise

Research Partnership
Conducting research for publication video

Research Partnership
Conference research case study
How conference research was used to gauge reactions to new clinical data and measure the impact of a company’s presence at a leading industry event
Research Partnership
Portfolio analysis: Using market research to master communications across a therapeutic category

Research Partnership
EphMRA round up 2018
EU Directors Angela Duffy, Richard Head and Dan coffin attended the EphMRA annual conference in Basel.
Research Partnership
Patients’willingness to pay
Considerations when developing an appropriate pricing strategy in self-pay markets
Research Partnership