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Using mobile “diary” research to capture patient-generated insights in COPD
Our latest case study demonstrates how a mobile app methodology was used to deliver key insights into issues faced by COPD patients
The aim of the study was to
test the value and functionality of a process which puts patient respondents in
control of the market research interaction, potentially
delivering greater insights at key moments in the patient
journey.
Using this approach, we believed our clients could better understand the issues faced by patients, which would help them in the development of marketing activities around their COPD portfolio.
Read the full case study here:
http://www.researchpartnership.com/news/2015/10/case-study-using-mobile-%E2%80%9Cdiary%E2%80%9D-rese...
Using this approach, we believed our clients could better understand the issues faced by patients, which would help them in the development of marketing activities around their COPD portfolio.
Read the full case study here:
http://www.researchpartnership.com/news/2015/10/case-study-using-mobile-%E2%80%9Cdiary%E2%80%9D-rese...
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Research Partnership
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United Kingdom
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