Within the pharmaceutical
industry, there is an increasing need for market research teams to share the
insights with their key internal stakeholders, from marketing and brand
managers to sales reps and senior management. These audiences don’t have the
time to review long PowerPoint presentations created by the market research
agency. They demand short, engaging outputs which tell the insight story. In
this video Marketing Director Julie Denny explores how the art of storytelling
can be applied to healthcare market research and lists some of the data
visualisation tools which Research Partnership employs to present the story
which clients can share with their key stakeholders.