Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.
Home to over half a billion people, the 10 nations that make up the ASEAN region constitute the eighth largest economy in the world. With pharmaceutical sales projected to exceed US$20 billion this year, it's an increasingly attractive and dynamic growth region for pharma marketers.
Utilising knowledge and experience garnered from conducting more than 50 projects annually across ASEAN and Emerging Markets, Associate Director PeiLi Teh and Research Manager Rachel Howard will provide you with the insights you require to successfully conduct healthcare market research in this rapidly changing and diverse region.
In this webinar we:
Explore why this region is an increasingly attractive and dynamic growth region for pharma
Investigate the key factors that will influence your ASEAN market choice
Identify the major considerations and top tips for conducting market research in ASEAN