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Steel Magnolia
We are an independent Market Research agency blending Consultancy, Quantitative and Qualitative approaches for UK and International clients and projects. We specialise in the Automotive, Energy, Retail, Healthcare and Service sectors.
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Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team to help clients develop the expert partnerships they need at all points in the product launch cycle. We believe that KOL relationship-building can transform market performance. We invest all our energies in helping our clients to do it well. Kendle Healthcare is dedicated to the two key phases of KOL development: finding the right people, and working with them in the right way. Kendle’s research division conducts identification projects which deliver powerful insights into the clinician landscape in any therapy area, large or small. We take a unique and considered approach to capturing individual experts’ strengths and interests. Our findings are delivered in visually dynamic formats tailored to the working needs of medical, marketing and sales teams. Our methodology is complex, but our aim is simple: provide peace of mind by ensuring our clients identify the most influential individuals in any therapy area. Kendle’s engagement team partners with clients to design and implement a KOL programme which gets the best from those individuals. Our strategic consultancy is built on our philosophy of long-term relationship-building. Whatever the engagement activity, we never forget that we are facilitating a partnership which can and should be productive for both sides. Whatever your needs, we are the experts on experts.
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Company Details
Steel Magnolia
Telephone:+44 (0)1372 819076
Address:
White Garth
Ridgeway Close
Oxshott
Surrey
KT22 0LQ
United Kingdom
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We deliver insight-led creative programmes covering a broad range of communications including physician, patient and media relations, influencer marketing, scientific messaging and thought leadership. We blend teams of Healthcare specialists with experts in Creative & Analytics, Consumer Brand Marketing, Corporate Reputation, Technology, Digital and Social to help clients navigate and lead the global shifts towards preventative healthcare, personalised medicine and digital health. Current work ranges from big pharma to health-tech start-ups across medicines, devices, products and services that exist to protect and improve our health.
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