Please login to the form below

Cello Health Communications Accelerates its Digital Offering with New Leadership Appointments

Rick Lang and Craig Lipski join the organization in senior digital roles

Cello Health Communications is pleased to announce two key additions to its US organization’s digital offering, aimed at solidifying its position as a full-service health care communications provider.  

Rick Lang, Senior Vice President, Digital will be responsible for the overall strategic vision of the US organization’s digital capability.  With more than 15 years in the industry, Rick’s expertise in immersive experience, effective scientific visualization, and social media and analytics (all specifically focused on the intricacies and nuances of the health care professional audience) will allow Cello’s client base to optimize audience engagement and message retention in an ever-evolving digital landscape.

Craig Lipski, Senior Director, Application Development will be responsible for leading the interactive arm of the Cello Health Communications digital capability.  Craig’s focus on crafting the best customer experience while ensuring efficiency in production is achieved through the use of current and flexible technologies. Craig has been architecting interactive solutions for pharmaceutical and biotech companies across the globe for more than 13 years. 

“These are very exciting times,” said John Howley, Managing Director, Cello Health Communications – MedErgy.  “Adding the expertise that Rick and Craig bring to the organization will allow us to leverage our strength in developing highly scientific content into new offerings to more effectively engage our clients’ stakeholders to drive behavioral change.”

“The word digital has so quickly come and gone as a focus,” states Rick Lang, SVP Digital, Cello Health Communications.  “The tools and experiences that were once labeled as digital, simply because of novelty, are now the fabric of the world we live in. I am so excited to be part an organization that is appropriately concentrated on the one capability that truly differentiates, with evidence at our core and a sole focus on strategic content development.  Not trying to reinvent or label yourself as a digital organization may seem counterintuitive at first, but in reality an inherent fluency in digital is nothing more than a necessity in today’s communications environment.”

12th August 2016



Company Details

Cello Health

+44 (0)20 7812 8460

Contact Website

11-13 Charterhouse Buildings

Latest content on this profile

Cello Health Launches New Social Insight & Analytics Business
Cello Health Logic offers pharmaceutical companies the ability to make sense of healthcare social media conversations and deliver actionable insights.
Cello Health
Managing value: Why early asset development and commercialization is important
Realising the full value of your asset – clinically and commercially – means thinking beyond the pure scientific value, even at the very early stages of development.
Cello Health
Optimising market research data in rare disease
Helping to provide powerful insights into the burden of disease and the patient-caregiver experience.
Cello Health
Cello Health Communications Accelerates its Digital Offering with New Leadership Appointments
Rick Lang and Craig Lipski join the organization in senior digital roles
Cello Health
Duncan Munro joins Cello Health Insight as Joint Head of ‘IQ’ Practice
Supporting quantitative team’s continued growth, bringing specialist advanced analytics, methodological and technical expertise.
Cello Health
Maria Eletskaya joins Cello Health Insight
Bolstering senior team for expanding 'IQ' Quantitative practice
Cello Health