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CMR celebrates successful Management Buyout

CEO of Creative Medical Research (CMR), George Ashford, has successfully completed a management buyout.

The company has been delivering insights to medical device clients including 9 of the top 15 medical device companies and 7 of the top 12 pharma companies since it started in 2000.

George was invited to join CMR back in 2010 with the intention of taking over the company. Talking of his decision to buy the business, George says  “The offer to buy a company was always a massive draw for me and to be able to do so in an industry I love, covering subject areas where we make a real difference to people’s lives made it a no-brainer”.

Since the MBO was signed-off in February 2014, the business has maintained steady growth year on year despite the related financial and legal constraints of the MBO placing restrictions on CMR’s ability to invest in the business.  This continued success has been reflected in the company’s staff progression and in the last 18 months, the business has seen Hayley Algar, Alper Hulusi and most recently Lucy Little become Company Directors. Matt Bowles was promoted to Associate Director earlier this year.

George continues “The end of the MBO means we can now start to invest in the business to the level we’ve always intended. We have some exciting plans for the coming year such as the team’s continued growth and development, as well as concentrating on innovations within our field and investing in sophisticated technology and tools. We’ve been increasingly involved in research around connected devices and artificial intelligence and that’s an exciting area we’d like to push further into.”

Creative Medical Research (CMR) is a specialist medical device market research and participant recruitment agency. CMR designs bespoke quantitative and qualitative approaches that deliver actionable insights helping create better lives for patients and HCPs. Having worked with many of the top device manufacturers and pharma companies around the world, CMR’s bespoke research enables clients to optimise their vision at every stage of the product lifecycle delivering detailed insights that add significant value to the success of a product.

15th August 2019



Company Details

Creative Medical Research

01473 832211

Contact Website

9 Pegasus
Orion Court
Great Blakenham
United Kingdom

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