Please login to the form below

CMR to feature in new healthcare documentary

How can innovative market research help medical device manufacturers create better health outcomes for patients? That's the topic of a new documentary due to air on Sky digital channel 189 on 30th October.

We are pleased to announce that we have teamed up with B2B broadcaster, Executive TV, to produce a new documentary on patient-centricity in healthcare.

CMR will feature in a 30-minute broadcast titled Innovation in Healthcare: Medical Research. The programme will air on Sunday 30th October at 10:30am on Sky digital channel 189 and features contributions from Customer Faithful and Prescient Healthcare Group alongside CMR.

In the documentary, George Ashford, CEO for Creative Medical Research, will explain how new approaches in market research can benefit medical device manufacturers.

“Patient centricity is increasingly important in the development of new medical devices. Manufacturers need to understand how patients interact with medical devices, but making sense of the patient voice can be a challenge.”
Getting closer to patients' needs

The documentary, which also features discussion by CMR Research Director, Alper Hulusi, explains how innovations in ethnography – the practice of observing patients in their real-world setting – can increase understanding of the impact medical devices have on therapy adherence and overall lifestyle.
As a result, medical research in healthcare  can provide valuable insights that change the lives of patients and healthcare professionals.

“Ultimately, market research can open the lines of communication with patients and provide quality reporting outputs for manufacturers. This valuable information informs product development, pricing models and marketing communications which in turn creates better outcomes for patients and HCPs.” George Ashford, CMR.

To watch the broadcast, tune into Sky digital channel 189 (Propeller TV) on Sunday 30th October at 10:30 GMT. The programme will also be repeated on Sunday 27th November at 10:30 GMT on the same channel.If you would prefer to watch in your own time, Innovation in Healthcare: Medical Research will be made available here on the Resources area of the CMR website from Monday 7th November.

19th October 2016


Company Details

Creative Medical Research

01473 832211

Contact Website

9 Pegasus
Orion Court
Great Blakenham
United Kingdom

Latest content on this profile

CMR appoints Head of Insights
Creative Medical Research has made changes to its senior team with new hire and promotion.
Creative Medical Research
CMR celebrates successful Management Buyout
CEO of Creative Medical Research (CMR), George Ashford, has successfully completed a management buyout.
Creative Medical Research
Tactful screening & participant sensitivity
Screening participants can involve asking personal questions that could be perceived as intrusive. Here CMR explores the implications of such lines of questioning.
Creative Medical Research
Mixing up Focus Groups
A nice spread of homogeneous participants in a focus groups are often a go to for reliable research outcomes but there's much to be said for mixing it up and delivering lively debate and opinions from a diverse group.
Creative Medical Research
CMR awarded BSI 9001:2015
Creative Medical Research has been awarded the internationally recognised Quality Management System standard, 9001:2005
Creative Medical Research
How can medical device manufacturers improve their products
Creative Medical Research gained the views of Healthcare Professionals at the Diabetes Professional Care conference in November 2018.In the first of two videos we asked delegates what they believed manufacturers could do better and how they can support HCPs more. You'll find their views on device features, their thoughts on patient information literature and how manufacturers can better support them in their roles as prescribers. We've compiled just a few of the many soundbites that we believe offer great insight for any medical device manufacturer.To view other research and videos visit
Creative Medical Research