How can innovative market research help medical device manufacturers create better health outcomes for patients? That's the topic of a new documentary due to air on Sky digital channel 189 on 30th October.
We are pleased to announce that we have teamed up with B2B broadcaster, Executive TV, to produce a new documentary on patient-centricity in healthcare.
CMR will feature in a 30-minute broadcast titled Innovation in Healthcare: Medical Research. The programme will air on Sunday 30th October at 10:30am on Sky digital channel 189 and features contributions from Customer Faithful and Prescient Healthcare Group alongside CMR.
In the documentary, George Ashford, CEO for Creative Medical Research, will explain how new approaches in market research can benefit medical device manufacturers.
“Patient centricity is increasingly important in the development of new medical devices. Manufacturers need to understand how patients interact with medical devices, but making sense of the patient voice can be a challenge.”
Getting closer to patients' needs The documentary, which also features discussion by CMR Research Director, Alper Hulusi, explains how innovations in ethnography – the practice of observing patients in their real-world setting – can increase understanding of the impact medical devices have on therapy adherence and overall lifestyle.As a result, medical research in healthcare can provide valuable insights that change the lives of patients and healthcare professionals.
“Ultimately, market research can open the lines of communication with patients and provide quality reporting outputs for manufacturers. This valuable information informs product development, pricing models and marketing communications which in turn creates better outcomes for patients and HCPs.” George Ashford, CMR.
To watch the broadcast, tune into Sky digital channel 189 (Propeller TV) on Sunday 30th October at 10:30 GMT. The programme will also be repeated on Sunday 27th November at 10:30 GMT on the same channel.If you would prefer to watch in your own time, Innovation in Healthcare: Medical Research will be made available here on the Resources area of the CMR website www.creativemedicalresearch.com from Monday 7th November.
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The last five years have seen technology transform the traditional patient/HCP relationship. In this short clip, CMR's George Ashford and Lucy Snowdon discuss how tech can create a holistic view of healthcare and improve outcomes for patients and HCPs. CMR
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Located near Ipswich, UK, Creative Medical Research is a full service market research agency specialising in medical device market research.
Established in 1990, CMR helps its global client base - which includes Abbott, Sanofi and BD - to develop better medical devices and treatments for patients by creating high-quality research outputs that deliver action points for commercial success. Watch this short video to get a feel for what we do and why our clients choose us. More at www.creativemedicalresearch.com CMR
Ethnography can uncover new insights into patient care by helping frame the patient experience in the context of their daily lives. This new video by CMR Research Director Alper Hulusi takes a look at what ethnography is, its practical applications and benefits to medical device manufacturers. Learn more about CMR's research methods:www.creativemedicalresearch.com
Creative Medical Research (CMR) is a full service market research agency specialising in medical device market research. Established in 1990, CMR helps its global client base to develop better medical devices and treatments for patients by creating high-quality research outputs that deliver action points for commercial success.
Learn more about CMR and our work at www.creativemedicalresearch.com
How can innovative market research help medical device manufacturers create better health outcomes for patients? That's the topic of a new documentary due to air on Sky digital channel 189 on 30th October. CMR