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Global Diabetes Influencers report

This report summarises the insights delivered by 6 global diabetes bloggers who shared their views on their diabetes management, ideals for their devices and how the industry can provide better support for people living with diabetes and their healthcare providers
The report was compiled following a live online focus group with 6 top global bloggers moderated by CMR. As active members of the diabetes online community each with tens of thousands of followers, the group were seen to be in agreement for a number of common themes and opinions for the challenges faced by PWD.

The report highlights that technological advances in diabetes devices are seen to be device company led rather than offering a tailored people-centric approach. Findings also identified that the speed of product development is not adequate and that manufacturers should work with people with diabetes (PWD) to ensure devices are customisable and interoperable with others to enable greater success.

The report finds that earlier stage engagement with PWD is required to fully reflect the fundamental needs of end users. Bloggers felt that they are only brought in at launch to “create a buzz” rather than offer constructive feedback to ensure the device meets the requirements of PWD. Recognising they themselves represent a very niche group of PWD where their knowledge is extensive, the bloggers appreciate the challenge for medical device companies is reaching the wider, potentially less engaged population to get a true representation of a product’s opportunities within the market. Yet despite this, they believe that more could be done. Highlighting that the diabetes online community (DOC) is considered a highly valued source of information for people with diabetes, participants of the focus group also felt that Healthcare professionals (HCPs) are no longer their go to for education around diabetes management.   Discussing their opinions on the needs for interoperability and tailored solutions further discussion centred on the DOC’s #languagematters and #wearenotwaiting campaigns with the report highlighting the pressures faced by the medical device industry to push innovation.

The findings suggest that industry should take responsibility in supporting healthcare professionals to educate PWD more adequately to ensure hard to reach PWD are not slipping through the cracks of effective diabetes management.

To download a copy of the report visit 

5th November 2018



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