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Travelodge vs Pfizer: How to build a customer experience roadmap for pharma
Last week Travelodge (Andrew Archibald Director of Customer Experience) debated with Pfizer (Mike Bellis - Customer Experience) on how customer experience (CX) should underpin all multi-channel marketing in health. They discussed how CX shouldn't need massive investment, and how digital touch point tracking creates uplift in customer value. Outcomes include:· Hear how Travelodge engage across multiple touch points toimprove CX and create uplift in customer value.· Pfizer case study: From insight to action, why improvingcustomer experience doesn’t need significant investment or resource.This podcast shares their findings and the case study (it's free of course): http://bit.ly/1AP5cLE “An inspiring glimpse into the future” Marin Kelly, Partner, IBM Ventures“A fresh and honest approach to our industry” Hassena Winters, SanofiPress Contact: Kate EversoleDirector, Marketingkate@createhealth.io | +44 (0)77 968 446 55 | createhealth.io
- Hear how Travelodge engage across multiple touch points to improve CX and create uplift in customer value.·
- Pfizer case study: From insight to action, why improving customer experience doesn’t need significant investment or resource.
“An inspiring glimpse into the future” Marin Kelly, Partner, IBM Ventures
“A fresh and honest approach to our industry” Hassena Winters, Sanofi
Press Contact:
Kate Eversole
Director, Marketing
kate@createhealth.io | +44 (0)77 968 446 55 | createhealth.io
Company Details
CreateHealth.io
Address:
The Mount
Barrow Hill
Sellindge
Ashford
Kent
TN25 6JQ
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