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Travelodge vs Pfizer: How to build a customer experience roadmap for pharma

Last week Travelodge (Andrew Archibald Director of Customer Experience) debated with Pfizer (Mike Bellis - Customer Experience) on how customer experience (CX) should underpin all multi-channel marketing in health. They discussed how CX shouldn't need massive investment, and how digital touch point tracking creates uplift in customer value. Outcomes include:· Hear how Travelodge engage across multiple touch points toimprove CX and create uplift in customer value.· Pfizer case study: From insight to action, why improvingcustomer experience doesn’t need significant investment or resource.This podcast shares their findings and the case study (it's free of course): http://bit.ly/1AP5cLE “An inspiring glimpse into the future” Marin Kelly, Partner, IBM Ventures“A fresh and honest approach to our industry” Hassena Winters, SanofiPress Contact: Kate EversoleDirector, Marketingkate@createhealth.io | +44 (0)77 968 446 55 | createhealth.io

Last week Travelodge (Andrew Archibald Director of Customer Experience) debated with Pfizer (Mike Bellis - Customer Experience Lead) on how customer experience (CX) should underpin all multi-channel marketing in health. They discussed how CX shouldn't need massive investment, and how digital touch point tracking creates uplift in customer value. Outcomes include:·      
  • Hear how Travelodge engage across multiple touch points to improve CX and create uplift in customer value.·     
  • Pfizer case study: From insight to action, why improving customer experience doesn’t need significant investment or resource.
This podcast shares their findings and the case study (it's free of course): http://bit.ly/1vyRxkN

“An inspiring glimpse into the future” Marin Kelly, Partner, IBM Ventures

“A fresh and honest approach to our industry” Hassena Winters, Sanofi

Press Contact: 
Kate Eversole
Director, Marketing
kate@createhealth.io | +44 (0)77 968 446 55 |  createhealth.io

16th February 2015

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