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First Line Research

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Address:
11 Carr Lane
YORK
YO26 5HT
United Kingdom

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Is Medical Market Research Serious About Science?

Detractors of market research have long tried to pin a "pseudo" science label on our methods. And whilst we might strongly contest such a tag, how convincingly can we argue that we actively embrace science?
First Line Research

Left to their own Devices?

Different types of UK Medics use different types of devices to complete online surveys, with almost 10% now using a smartphone. Taken together with tablets and iPads, almost one third complete on a mobile device.
First Line Research

The Doctor will NOT see you now

The recent BHBIA Members Exchange Forum on Customer Engagement was about as controversial as it gets for healthcare business intelligence.
First Line Research

Magic Numbers

If you are a user, a buyer, or a practitioner of healthcare market research, how would you reply to the following ...
First Line Research

How 'Smart' is your HCP survey

You give proper thought to questionnaire design, editing your ideas via a trusty “Word” document as you go. Once done you wait a while for programming, then test the online version. Naturally there are a few things to tidy up, and you spot others that have come out a bit differently to your minds-eye view. That’s fine – tweak, test again, and sign-off when happy. Actually, it looked and worked great on screen (better than you thought), so you can relax and wait for the completes to roll in. Yeh, right – if only…
First Line Research

Implicit Market Research Techniques: “What, Why, When, How?”

We’ve known for some years now that we don’t, or can’t, accurately express our motivations for doing the things we do. So what can we, and what should we, do about that?
First Line Research