Please login to the form below

At the Core

Understanding how the true function of marketing will enable it to play a stronger role in the pharma industry's future

At the coreTo achieve a profitable future, the industry needs to change from its previous blockbuster business model to one that is leaner, more flexible and able to realise non-product based revenue streams.

As part of these ongoing changes, many commercial departments have been radically restructured and, within this evolving environment, 'marketing' has become the scapegoat for much wider and more fundamental issues in the industry.

David Coleiro and Michael White are Partners at Strategic North, a healthcare marketing strategy consultancy that works with clients to build inspiring, joined-up strategic stories.

• This article first appeared in the September 2010 issue of Pharmaceutical Marketing and can be viewed online or downloaded as a pdf to read later

Downloads

  At the Core
PDF File: 111.0 KB

14th March 2013

Downloads

  At the Core
PDF File: 111.0 KB

Share

Tags

Company Details

Strategic North

+44(0)161 942 9610

Contact Website

Address:
Media House
Richmond Road
Bowdon
Altrincham
WA14 2TT
United Kingdom

Latest content on this profile

Strategic Tales
Strategic Tales: Global stories shaping the world of tomorrow
Strategic North
Partnership in practice? Joint industry and pharma working

Strategic North
What's holding you back?
The pharmaceutical industry is broken!” How many times now have we heard this kind of doom-mongering?
Strategic North
Strategic North Little Book of Blogs
Welcome to our Little Book of Blogs. We are a curious bunch at Strategic North, and constantly endeavour to bring external stimulus to our thinking, drive debate in our industry and have fun along the way. These three elements are integral to the blogs and articles we write.
Strategic North
Congratulations, well done John!
Following a strong period of growth in 2013, healthcare marketing agency Strategic North, is delighted to announce the promotion of John Grime to Director from January 2014.
Strategic North
Untapping the unconscious: the next revolution in pharma marketing
In this article published in September 2013 in Pharmafile, we talk about the future of marketing, behavioural economics and the unconscious mind.
Strategic North