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Carving an Identity

Building pharma brands driven by customer-focused innovation will enable companies to differentiate their products in a crowded marketplace
Despite the huge investments in market research and developing ‘insight’, we explore whether the pharma industry is really a customer centric business, which uses deep customer understanding to drive innovation, and what we can learn to change our approach for the better. 



David Coleiro is a Partner at Strategic North, a healthcare strategy consultancy that works with their clients to build inspiring, joined-up strategic stories.

Carving an Identity appeared in the June 2013 issue of PME (Pharmaceutical Market Europe). View it online now at 
http://www.pmlive.com/digital_edition/pme/pharmaceutical_market_europe_pme_june_2013

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  Carving an Identity
PDF File: 452.7 KB

22nd July 2013

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  Carving an Identity
PDF File: 452.7 KB

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Strategic North

+44(0)161 942 9610

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Address:
Media House
Richmond Road
Bowdon
Altrincham
WA14 2TT
United Kingdom

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