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Value of Medicines
By focusing on cost are we obscuring the true value of medicines?
In an age of financial constraint and austerity questions of value are inevitably asked of pharma.
David Coleiro, Paula Lashley and John Grime take a look at how society values medicines, the role of health technology assessment (HTA) bodies like NICE, what value means when it comes to end-of-life care and ask whether the need for cost containment has blurred the perception of value.
David Coleiro is a Partner and Paula Lashley and John Grime are Consultants at Strategic North, a healthcare marketing strategy consultancy that works with clients to build inspiring, joined-up strategic stories.
• This article first appeared in the September 2012 issue of PME (Pharmaceutical Market Europe) and can be viewed online or downloaded as a pdf to read later
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Value_of_medicines_PME_Sept12.pdf
PDF File: 1.6 MB
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