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What's holding you back?

The pharmaceutical industry is broken!” How many times now have we heard this kind of doom-mongering?

Published in PME February 2014.

“The pharmaceutical industry is broken!” How many times now have we heard this kind of doom-mongering? I can remember starting out on my career as a pharmaceutical representative in 1997 and, even then, the medical industry and others were heralding the end of pharmaceutical representatives. Yet here we are in 2014 and pharmaceutical representatives still exist. Their role has changed, as well as the regulations that govern them. Today they are more likely to present information on a tablet computer rather than use a detail aid but essentially the objective of their role is the same; to sell branded drugs.  

Now, people talk of the pharmaceutical business model being broken and how hard it will be for pharmaceutical companies to survive the coming decades: the impact of the impending death of the ‘blockbuster’ business model by which pharmaceutical companies have relied on a small number of molecules having global sales of over $1bn globally to fund the rest of their business functions.  

Don’t get left behind in the race to find a successful new business model! In this article we talk about the opportunities that these challenges bring, learning from others to accelerate change, what new world business models could look like, and where these new business models could be embraced. This is future thinking grounded in real world evidence now.
 

Read the article online here or visit our website http://www.strategicnorth.com/downloads.htm to down download this article and many more.

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14th February 2014

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  What's holding you back?
PDF File: 511.6 KB

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