Pharmafile Logo

Blue Latitude boosts its team

Blue Latitude has appointed Ben Routley, Natalie Seebeck and Kasia Zygadlewicz to its team, following a series of new business wins and increased work from existing clients.

- PMLiVE
From left: Ben Routley, Natalie Seebeck and Kasia Zygadlewicz in Blue Latitude’s new offices near Farringdon

Routley joins the London-based strategic marketing consultancy as an account director from AMICULUM Digital, where he was commercial lead, having moved to that company from Havas Lynx.

In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services.

Seebeck comes to Blue Latitude from Spoonful of Sugar, where she was solutions director, and prior to that she served at Atlantis Healthcare as a senior consultant.

As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.

Finally, Zygadlewicz comes to Blue Latitude’s creative team as art director having previously worked at McCann Healthcare in Paris and HAVAS Life in London.

Martin Brass, Blue Latitude’s co-founder and managing director, said: “We’re all very excited to have Ben, Natalie and Kasia join Blue Latitude during this exciting period of growth.”

“Their personalities, experience and skill sets will expand our talent pool and contribute to Blue Latitude’s unique approach to creating exceptional strategic, customer experience and creative services.”

Meanwhile, Elisa del Galdo has been appointed to Blue Latitude’s board of directors. She joined the agency in August 2013 with 20 years’ experience in human factors, usability and user experience.

- PMLiVE

For more information on Blue Latitude or to schedule an interview with Ben Routley, Natalie Seebeck, Kasia Zygadlewicz or Elisa Del Galdo, please contact Selina Wragg, Digital Content Manager at Blue Latitude via email selina.wragg@bluelatitude.net or call +44 (0) 203 328 1858. 

About us

Blue Latitude is a strategic marketing agency, focusing on creating exceptional customer experiences in healthcare to positively influence lives. Our core capabilities are Strategy, Customer Experience and Creative Services. We solve complex problems, delivering value to our client’s customers and wider business.

This content was provided by Blue Latitude Health