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- PMLiVE

Executional Excellence – creating work that works

May 23, 2017 | Behaviour change, Creative Services, Janssen, Patient journey, Patient-centricity, creative design, creative execution, customer research, customer-centric, design, digital services, healthcare, insight 

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. Creating work that stands out is important, but creating work that delivers results is imperative. In this edition, we explore topics around the ‘executional excellence’ theme – creating work that works. 

In this issue we’ll cover:

  • How to plan and execute the perfect congress experience
  • How to find that global sweet spot – international creative work that works 
  • What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign 
  • How global organisations can improve the localisation of digital services in pharma 
  • How we created a properly integrated full-service global team by baking in creative services to our consultancy approach. 

- PMLiVE

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