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90TEN makes people healthier and happier through Life.Changing. education and communications

Where bright people create great work that changes lives
We are a global, award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. medical education and communications campaigns are designed to make a difference by improving outcomes for patients, health professionals and clients. We help people understand health and science, access the treatments they need and prescribe medicines that change patients’ lives. Our team of experienced strategists, media experts, medical writers, scientists, creatives, digital gurus, psychologists, account handlers, policy experts and editors live and breathe behaviour change.
We approach all client briefs using our FEEL-THINK-DO™ behaviour change methodology to create award-winning communications and medical education programmes.

What we do
The global healthcare environment is facing great challenges. With an ageing population healthcare budgets are getting tighter; doctors frequently don’t prescribe to guidelines; the uptake of novel medicines is low; patients don’t take their medications as prescribed; and people continue to lead unhealthy lives.
With a passion for creating change and improving lives, we have responded to this global challenge by working with clinical and behavioural psychologists to develop an evidence-based methodology called FEEL-THINK-DO™ that can be applied to our PR, medical education and medication adherence programmes. FEEL-THINK-DO™ utilises our extensive understanding of human behaviour… understanding what really makes people tick, their beliefs and barriers, and how they like to learn, and creates simple steps to change that connect with people in a meaningful way. Added to our deep understanding of cognitive learning, we can aid the recall of information and educational learning.

Life.Changing. work
We pride ourselves on hiring and developing the best and brightest talent; cultivating Life.Changing. careers; representing world-famous brands; and solving complex commercial issues with creativity and original thinking.
We are always looking for new talent to join our friendly and lively team.

If you are curious, brave, honest, bright and ambitious, and looking for your next career move, then get in touch by sending 100 words explaining what you can bring to the team, along with your CV/LinkedIn profile to

Areas of Expertise

Communications services:

  • Media and public relations
  • Crisis and issues management
  • Strategic communications planning
  • Social media strategy
  • Crowdsourcing and hackathon programmes
  • Disease awareness and social marketing campaigns
  • Innovation workshops and ideation days
  • Data milestone communications
  • Market access strategy
  • Stakeholder mapping
  • Websites and digital content creation

Medical education services:

  • Scientific platform and message development
  • Advisory board management
  • Symposia and congress activity
  • Promotional and educational meetings
  • Publications planning
  • Belief mapping and KOL development
  • eLearning and CME programmes
  • MSL support/training
  • Virtual and augmented reality
  • Videos, documentaries and green screens
  • Patient adherence programmes


Paul Tanner
Carole North
Peter Impey
Managing Director, PR
Anushka Bakshi
HR Director
Alison Doughty
Managing Director, Medical Education
Duncan Lewis
Finance Director
Claire Long
Director, PR
Melanie Sobczyk
Director, Medical Education
Mark Lakeram
Editorial Director
Sabrina Gomersall
Director, PR

Press Releases

90TEN makes senior hire from Public Health England
How to stop your brain putting the brakes on your next big idea

Peter Impey, Managing Director, 90TEN Comunications

90TEN appoints digital veteran Ged Carroll and Four Health’s Sarah Avent to the senior management team
Four additional hires further bolster the PR division
90TEN crowned Communiqué Communications Consultancy of the Year

90TEN was honoured to be named Communications Consultancy of the Year at the 2019 Communiqué Awards ceremony last night.

90TEN strengthens communications division leadership
Let the rainbow flags fly – we all need to celebrate inclusion

Peter Impey, Managing Director, 90TEN Communications

90TEN continues to expand its medical education team with six new hires

90TEN welcomes Megha Kishore, Lorraine Nuthall, Nick Das, Meghan Kelly, Loni Lilienthal, and James Wright.

90TEN named Best Agency in Continental Europe at PRWeek Global Awards

Consultancy scoops a total of three awards on the night

‘Love looks not with the eyes but with the mind’

Carole North, CEO, 90TEN

Are your brain’s biases sabotaging your New Year’s resolutions?

Alison Doughty, Managing Director of 90TEN Medical

90TEN gets 2019 off to a strong start with four new hires

90TEN appointed four new members of staff across its thriving public relations and medical education divisions.

90TEN wins big at PRWeek Awards taking home six accolades including Mid-Sized and Specialist Consultancy of the Year
Global communications consultancy 90TEN was presented with some of the biggest awards of the night picking up both Mid-Sized and Specialist Consultancy of the Year at the PRWeek Awards 2018. 90TEN Account Director, Amy O’Connor won the prestigious Young PR Professional of the Year award. The consultancy’s campaign Flight HIV101 for Gilead scooped the award for Best Use of Content as well as receiving high commendations in both the Healthcare and Best Influencer Marketing categories.
90TEN boosts PR and medical education teams with senior hires
12th October 2018, London – 90TEN today announced the appointment of two senior members of staff following the continued growth of the award-winning consultancy. Abigail Last joins 90TEN Communications, the PR company of 90TEN, as an Associate Director while Jaya Shumoogam takes up the role of Senior Medical Writer in 90TEN Medical, the medical education company of 90TEN, taking the consultancy’s headcount to 60.
90TEN’s life changing PR and medical education campaigns shortlisted for five Communiqué Awards
The shortlisted campaigns demonstrate courageous and insight-driven work from the consultancy.
90TEN, the UK’s fastest-growing healthcare PR consultancy, appoints Sabrina Gomersall to spearhead client service
New senior lead to bolster award-winning consultancy.
Data Visualisation in Medical Communication
In a world of words, a picture paints a thousand data points
90TEN appoints Managing Director and Director to lead award-winning PR team
26th July 2017, London – 90TEN today announced the promotions of Peter Impey to Managing Director and Claire Long to Director of its PR division.
Alison Doughty takes the helm of 90TEN’s award-winning medical education team
Historic night for 90TEN as agency is named both Consultancy of the Year and Medical Education Consultancy of the Year at Communiqué Awards
90TEN also scooped three campaign awards, making it the most highly awarded agency of the night
90TEN shortlisted with six entries at the Communiqué Awards across PR and medical education
23rd May 2017, London – The 2017 Communiqué Awards shortlist – released today – includes an impressive six nominations for 90TEN’s PR and medical education campaigns across five award categories.
90TEN’s PR division boosted with hires from Ketchum and Liberation Unlimited
7th December 2016, London – Award-winning global healthcare consultancy 90TEN has appointed Claire Long as Associate Director and Amy O’Connor and Danielle Guildford-Sharp as Account Managers in the agency’s PR Division, bolstering a talented and growing team.
90TEN bolsters senior team with Commercial Director and Director of Human Resources
29th November 2016, London – Independent, global healthcare consultancy 90TEN has strengthened its executive team with the appointment of Paul Turnbull as Commercial Director and Anushka Bakshi as Director of Human Resources. These new roles were created as a result of significant growth in both the PR and medical education divisions of the consultancy.
90TEN celebrates 15 years of Life.Changing. education and communications
6th October 2016, London – Award-winning global healthcare consultancy 90TEN is celebrating 15 years of life-changing education and communications. Since it was established in 2001, 90TEN has grown to become one of the leading independent healthcare consultancies offering public relations, medical education and medication adherence services for some of the biggest and best global brands in the public and private healthcare sectors.
90TEN nominated for five Communiqué Awards
13th June 2016, London – Four 90TEN campaigns have been shortlisted at this year’s Communiqué awards, and 90TEN’s Sophie Mansfield has been named a finalist for Young Achiever of the Year.
90TEN boosts PR division with hires from Biosector 2 and Tonic
10 May 2016: Independent PR and medical education consultancy, 90TEN, has appointed Willoughby Badger as an Account Director, Deepa Patel as an Account Manager and Anna Reidinger as an Assistant Account Executive into the agency’s PR division.
90TEN’s ‘Life.Changing’ website wins PM Society gold
27 April 2016, London – 90TEN’s ‘Life.Changing’ company website has scooped a craft award at this year’s PM Society Digital Awards for best agency website and digital promotion.
Double Communiqué award win for 90TEN
6 July 2015, London – 90TEN was recognised with two award wins at last week’s Communique Awards and was shortlisted with a further three awards.
90TEN nominated for five Communique Awards including Small Consultancy of the Year
90TEN's work in 2014 has been recognised for its excellence with five nominations, including Small Consultancy of the Year, for the 2015 Communique Awards that are taking place on 2 July 2015.
90TEN Healthcare appointed to launch national STI service at Chelsea and Westminster
Chelsea and Westminster Hospital NHS Foundation Trust, which runs the largest specialist HIV hub in Europe, has appointed 90TEN Healthcare to launch its new sexual health online-postal service. 90TEN was selected following a competitive four-way pitch and the appointment further expands the consultancy’s decade-long partnership with the organisation. Its remit will include brand creation as well as marketing communications for the new service.
90TEN launches Life.Changing. new positioning
27th May 2015: 90TEN Healthcare has today launched its new market positioning with a full rebrand of its healthcare communications services, along with the announcement of its unique proprietary methodology.
90TEN bolsters MedEd offering with new Director
90TEN Healthcare has boosted its scientific offering with the recruitment of Victoria Boswell-Smith PhD as Director of Medical Education.

Latest Tweets


Communiqué Awards

  • Winner - 2018 - Excellence in Integrated Product/Brand Communications
  • Winner - 2018 - Excellence in Patient/Consumer Health Programmes
  • Winner - 2018 - Excellence in Social Media Strategy
  • Winner - 2018 - Young Achiever in Healthcare Communications: Jenny Squibbs
  • High commendation - 2018 - Excellence in Engagement Through Digital Channels
  • Winner - 2017 - Communications Consultancy of the Year
  • Winner - 2017 - Medical Education Consultancy of the Year
  • Winner - 2017 - Innovation in Healthcare Communications
  • Winner - 2017 - Excellence in Content Management/Curation
  • Winner - 2017 - Excellence in Engagement Through Digital Channels
  • Winner - 2016 - Excellence in Integrated Product/Brand Communications
  • Winner - 2015 - Excellence in Communications of Survey or Market Research Data
  • Winner - 2015 - Excellence in Communications via a Live or Stand-Alone Event
  • Winner - 2012 - Excellence in Communication from a Healthcare Provider
  • Winner - 2011 - Judges' Special Award for Innovation
  • Winner - 2011 - Best Public Health Initiative

PRWeek Global Awards

  • Best Agency in Europe 2019
  • Best Campaign in Europe 2019
  • Best Global Influencer Marketing Campaign 2019
  • Best Global Content 2017

PRWeek UK Awards

  • Winner - 2018 - Mid-Sized Consultancy of the Year
  • Winner - 2018 - Specialist Consultancy of the Year
  • Winner - 2018 -  Young PR Professional of the Year: Amy O'Connor
  • Winner - 2018 - Best Use of Content
  • High commendation - 2018 - Healthcare Marketing
  • High commendation - 2018 - Best Influencer Marketing

PMEA Awards

  • Winner - 2016 - Launch Excellence
  • Winner - 2013 - Excellence via Digital/Social Media
  • Winner - 2013 - Excellence in Health Improvement and Education

PM Society Digi Awards

  • Winner - 2018 - Patient Programmes
  • Winner - 2017 - Patient Initiatives
  • Winner - 2017 - Multi Channel Campaign
  • Winner - 2016 - Best Agency Website and Digital Promotion

BMJ Improving Health Awards

  • Winner - 2013 - Transforming Health Care Using Technology
  • Winner - 2012 - Healthcare Communication Campaign

HSJ Awards 

  • Winner - 2013 - Improving Care Using Technology

CIPR Awards

  • Winner - 2011 - Best Low Budget Campaign

Company Details


+44 (0)20 7627 0990

Contact Website

Battersea Studios
80 Silverthorne Road