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Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching campaigns across industries in a health first, sector second approach. Our 120 specialists span earned, owned and paid channels, technologies, and audiences ranging from consumers to healthcare professionals.

Inspirational creativity is made possible by evidence-based insights. At Pegasus, we bridge the gap between behaviour change science and the everyday lives of our audiences with our own planning framework, CHANGE. Created with the internationally-recognised Centre for Behaviour Change at UCL, CHANGE brings clarity to quantitative and qualitative data, digital and social analytics – all of which we can produce in-house. CHANGE informs all our strategic thinking, providing a jumping-off point for highly creative, measurable programmes.

We bring our campaigns to life through a suite of integrated services including brand development, media & influencer relations, events & exhibitions, digital marketing, content marketing, editorial & medical writing, graphic design, animation, video production, and corporate comms.

Headquartered in the UK, our work spans global, European and local market strategic programming and activation. As part of Ashfield, we have a global footprint across 21 countries and every conceivable therapy and service area. Being plugged in to this wider network means we’re able to provide end-to-end solutions to healthcare organisations across the world.

To read our views and opinions of what is affecting the healthcare landscape, please visit the ‘Pegasus Pulse’ blog at www.pegasuspulse.com.

Areas of Expertise

Core services:

Insights & planning
Message development
Positioning & channel strategy
Global, pan-EU & UK programming

Implementation:

Market research
Media relations
Digital & social strategy
Creative & digital design
Website development
Educational campaigns
Stakeholder engagement
Issues & crisis management
Internal & franchise communications
Events & experiential

Training:

Media, presentation, creativity, NHS, social & digital

Clients

AAA
Astellas
Bayer
Biogen
CSL Behring
GlaxoSmithKline
MSD Global
MSD UK
Novartis
Novo Nordisk Global
Novo Nordisk UK
Sanofi
Thornton & Ross

Team

James Osborn Associate Director james.osborn@thisispegasus.co.uk	Stuart Hehir Board Director, Creative Stuart.Hehir@thisispegasus.co.uk
Simon Grist Associate Director, Pharma Simon.Grist@thisispegasus.co.uk	Paul Hutchings Associate Director, Pharma paul.hutchings@thisispegasus.co.uk
Simon Hackett Managing Director Simon.Hackett@thisispegasus.co.uk	Jo Spadaccino Board Director, Pharma Jo.Spadaccino@thisispegasus.co.uk
Duncan Mackenzie-Reid Board Director - Corporate/Consumer Health Duncan.Mackenzie@thisispegasus.co.uk	Helen Yeardsley Board Director, Healthy Beauty Helen.Yeardsley@thisispegasus.co.uk
Sylva Michelli-Ward Associate Director, Pharma Sylva.Michelli-Ward@thisispegasus.co.uk

Press Releases

PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS
PEGASUS PHARMA TEAM GOES FROM STRENGTH TO STRENGTH WITH NEW APPOINTMENTS AND SENIOR PROMOTIONS: Growth trend continues at Pegasus with six new appointments and five promotions in the Pharma and Life Sciences team
TRIO OF HIRES SIGNAL PEGASUS' NORTHERN GRIT
PEGASUS SCOOPS EXCELLENCE IN INTEGRATED PRODUCT/BRAND COMMUNICATIONS AT COMMUNIQUÉ 2017
PEGASUS UNVEILS NEW BRAND IDENTITY AS IT CELEBRATES A YEAR AS PART OF ASHFIELD
PEGASUS AND UCL JOIN FORCES IN INSPIRING HEALTHY DECISIONS
Pegasus scoops five ‘Consultancy’ wins, making 2016 a stellar year for the health comms consultancy
Pegasus crowned PR Week’s Specialist Consultancy of the Year, making a hat-trick of Consultancy wins in 2016!
Double win at Communiqué 2016: Pegasus scoops awards for Consultancy of the Year (for the second time!) and Excellence in Media Relations
Pharma & life sciences division growth allows Pegasus to fill three new senior positions: Pegasus has expanded its pharma & life sciences senior team by appointing a new Associate Director and promoting two members of the existing team to Account Directors.
“Most eye-catching” agency Pegasus scoops the ‘EMEA Healthcare PR Consultancy of the Year’ at Sabre Awards: Pegasus wins the prestigious “EMEA Healthcare PR Consultancy of the Year” award at the recent Sabre Awards in Berlin, organised by The Holmes Report.
PEGASUS JOINS ASHFIELD HEALTHCARE COMMUNICATIONS
It’s a digital hat trick for Pegasus as it scoops GOLD and two SILVERS at the PM Society Digital Awards 2016
Pegasus shortlisted for four PM Society Digital Media Awards 2016
PEGASUS WINS COMMUNIQUÉ 2015 ‘EXCELLENCE IN PATIENT/CONSUMER HEALTH PROGRAMMES’ AWARD FOR RARE DISEASE AWARENESS CAMPAIGN: Pegasus, the UK’s leading independent health communications consultancy, picked up the ‘Excellence in Patient/Consumer Health Programmes’ award at last week’s prestigious Communiqué Awards 2015 with its ‘Faces of HAE’ campaign for client CSL Behring. Judges praised the campaign for being “brave”, “really focused on the patient” and “delivering real measureable outcomes that show true behavioural change.”
PEGASUS STRENGTHENS ITS PHARMA TEAM WITH TWO STAFF APPOINTMENTS: Pegasus shortlisted for three Communiqué awards and hopes to defend its Communications Consultancy of the Year win from 2014
Pegasus picks up “Specialist Consultancy of the Year” at the PRCA Awards 2014: Pegasus, the UK’s leading independent health communications consultancy, picked up the “Specialist Consultancy of the Year” award at the PRCA Awards 2014.
Pegasus supports unique theatrical performance as part of the 9th UK Dementia Congress: Brighton-based Pegasus, the UK’s leading independent health communications consultancy, is pleased to be supporting Naomi’s Flight - a bold and unique theatrical performance tour that highlights the impact of dementia in a visually stunning and powerful way – in its inaugural visit to the UK this week.
It’s a hat trick for Pegasus!: Pegasus scoops the much-coveted “Consultancy of the Year” prize at the PR Week Awards 2014
Pegasus shortlisted for ‘PM Society Digital Media Awards 2014’: Brighton-based independent healthcare specialist continues to showcase its digital expertise with shortlist nomination
Pegasus Wins ‘Consultancy of the Year’ at Communiqué Awards 2014: Pegasus, the UK’s leading independent health communications consultancy, picked up the much coveted ‘Consultancy of the Year’ award at last week’s Communiqué Awards 2014, fighting off stiff competition from the health industry.
Pegasus's Approach to Measurement Wins 3 Gold’s at 2014 AMEC International Summit in Amsterdam: Pegasus, the UK’s leading independent health communications consultancy, added three awards to its 2014 portfolio at last weekend’s AMEC International Summit 2014 in Amsterdam
Pegasus Crowned Health Consultancy of the Year at 2014 Sabre Emea Awards: Brighton consultancy adds top honour to its award wins
Pegasus shortlisted for 'Consultancy of the year' at 2014 Communique Awards: Brighton-based independent healthcare specialist looks to add award to growing list of accolades
Pegasus Moves to Brighton: Top UK Healthcare Communications Consultancy Moves to Brighton

White Papers and Resources

Products come and go, but a pharma company’s most valuable, durable asset is its reputation, writes Duncan Mackenzie-Reid and Simon Grist

Videos

Latest Tweets

Tweets by @ThisisPegasus

Facebook

Awards

PRCA Awards:
2018 Best Use of Content Marketing for Samaritans 'Small Talk Saves Lives'
2018 Best Social Media for Samaritans 'Small Talk Saves Lives'
2016 Specialist Consultancy of the Year
2014 Specialist Consultancy of the Year

OTC Awards:
2018 Best OTC Public Relations Campaign for a Non-medicine
2016 Best OTC Public Relations Campaign for a Medicine
2016 Best OTC Public Relations Campaign for a Non-medicine

Communiqué Awards:
2017 Excellence In Integrated Product/Brand Communications
2016 Consultancy of the Year
2016 Excellence in Media Relations – Brand Associated Consumer Health
2015 Excellence in Patient/Consumer Health Programmes
2014 Consultancy of the Year
2013 Excellence in Corporate Communications
2011 Excellence in Consumer Health Communications

PR Week Awards:
2016 Specialist Consultancy of the Year
2014 Consultancy of the Year
2014 Mid-Sized Consultancy of the Year
2014 Healthcare: Ethical & OTC Consumer
2012 Specialist Consultancy of the Year

The Holmes Report:
2016 EMEA Healthcare PR Consultancy of the Year
2014 EMEA Health Consultancy of the Year
2014 EMEA Sponsorship Gold Award
2014 I2 Innovation Award
2012 Best UK Consultancy to Work For

The Sunday Times:
2014 UK’s Best 100 Small Companies to Work For

PM Society Digital Awards:
2016 Craft Award for Best Innovation
2016 Craft Awards for Best Film
2016 Effectiveness Award for Digital Projects within Healthcare Partnerships

AMEC International Awards:
2014 Best Use of a Research, Measurement & Evaluation Programme
2014 Best Use of Communication Management: Business-to-Consumer
2014 Best Use of Social Media Measurement

CIPR Excellence:
2014 Best Healthcare Campaign
2014 Best Use of Research, Planning, Measurement & Evaluation

PRCA DARE Awards:
2014 Best Consumer Relations Campaign

CIPR Pride Awards:
2012 Outstanding Public Relations Consultancy
2012 Best Use of Media Relations

Veterinary Marketing Awards:
2013 Best PR Campaign
2011 Best PR Campaign

Testimonials

Liz Skrbkova - Global Communications Manager, Modern Insulins &Devices, Novo Nordisk Global: “Pegasus really is the dream team, partnering with Novo Nordisk to deliver across the full spectrum of our healthcare communications needs: providing rich strategic expertise and insight, cutting-edge creativity, flawless execution and limitless enthusiasm. The team deliver on time, on brief, on budget - and are always on the ball.”

Barry Leggetter, CEO, International Association for Measurement and Evaluation of Communication (AMEC): “Pegasus is one of the agencies which is leading real change in valuing the importance of evaluation. What they have done, and which is a model for other agencies, is to drive organisational change by making measurement a fundamental part of everything they do. Their success at last year’s AMEC awards is testament to this when judges praised their commitment to measurement as 'outstanding' and 'an excellent example to others'.”

Ian Stevens, Programme Manager – Suicide Prevention, Network Rail: “Small Talk Saves Lives is a fantastic example of how a single insight can form the basis of an exciting, effective and behaviour-changing campaign. The results speak for themselves. We are on a very special journey with Pegasus and all of us who are on it have in some way been moved by the experience. The campaign has brought purpose and value to each of us but above all offers hope to those in crisis, and helps create a more caring society.”