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Double win at Communiqué 2016: Pegasus scoops awards for Consultancy of the Year (for the second time!) and Excellence in Media Relations

Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the prestigious Consultancy of the Year award at the 2016 Communiqué Awards in London. The judges commented, “their genuinely integrated offer, built around the strengths of their people and winning combination of style and substance, meant that they really stood out to the judges as a worthy winner.” Pegasus first picked up the coveted award in 2014, and have also been finalists every year since 2013.

On Pegasus’ recent win, the Communiqué judges said, “The Pegasus 'Health first, sector second' ethos led them to a truly outstanding performance in 2015. They implemented a clear business strategy focused around simple commercial drivers, which delivered impressive growth.”  

Jo Spadaccino, Director and Head of Pharma & Life Sciences at Pegasus, commented: “Winning Communications Consultancy of the Year for the second time is an achievement held by only a handful of consultancies. To be deemed the ‘worthy winner’ by the Communiqué judges, who singled out our 'genuinely integrated' offering for particular praise makes me immensely proud of how far we have come as an agency.”  

Consultancy of the Year was one of two trophies awarded to Pegasus at the 2016 ceremony, as the company also picked up the award for Excellence in Media Relations for its work with LloydsPharmacy on the Sex Degrees of Separation campaign. Launched during Sexual Health Week, the media campaign was centred on its online tool that calculated the number of indirect sexual partners a person has had. On a modest budget, and as a direct impact of the campaign, more than 1,200 people took up the service’s STI assessments and organic sales of sexual health products doubled.  

Regarding the win, Jo continued: “The Sex Degrees of Separation campaign is a perfect example of our ‘inspiring healthy decisions’ mission, in this case harnessing the power of earned media to deliver a creative campaign that had genuine impact, impressing our clients and the judges alike.”
Among Pegasus’s most recent wins in 2016, it has scooped the prestigious EMEA Healthcare PR Consultancy of the Year at the Sabre Awards, as well three awards at the PM Society Digital Media Awards 2016, including gold for the highly acclaimed Craft: Best Innovation award, and two silvers for the Effectiveness: Digital projects within healthcare partnerships award and the Craft: Film award.


Press enquiries:
 Please contact Rebecca Aris or Amy Simmons at Pegasus on        
01273 712000 or /

Notes to editors

About Pegasus

Located in Brighton with a 111-strong team of communications experts, Pegasus specialises in helping private and public sector organisations communicate healthy messages through integrated communications programmes.  Focusing on an overall mission of ‘inspiring healthy decisions’ and driven by a ‘health first, sector second’ approach, Pegasus has an award-winning track record of creating and implementing campaigns that inspire behaviour change. The Pegasus approach starts with strategic planning based on behaviour change methodology and blends earned, owned and paid for marketing services including media relations, corporate communications, creative, social and digital. Pegasus develops integrated campaigns which engage multiple audiences from consumers, patients and HCPs to influencers and other stakeholder groups. Pegasus has a strong focus on measuring campaign effectiveness and best practice in evaluation. In May 2016, Pegasus was acquired by Ashfield Commercial and Medical Services, part of UDG Healthcare plc. For further information, please visit 

About Ashfield

Ashfield Commercial and Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has 6,000 employees, operates in 19 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all of the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services. For more information, go to

27th July 2016