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It’s a digital hat trick for Pegasus as it scoops GOLD and two SILVERS at the PM Society Digital Awards 2016

Pegasus received three top accolades at the PM Society Digital Media Awards 2016, including gold for the highly acclaimed Craft: Best Innovation award with Biogen’s MS Explorer, and two silvers for the Effectiveness: Digital projects within healthcare partnerships award and the Craft: Film award for Boehringer Ingelheim and Roy Castle Lung Cancer Foundation 'Beatbox Cough' campaign.

Jo Spadaccino, Director and Head of Pharma and Life Sciences at Pegasus, commented: “We are bowled over by the news of these three accolades. The two campaigns are very different, but they both trod brave new ground and required strong multi-disciplinary agency-client partnerships with the combined passion to try something new and – importantly – the commitment to see it through to meet ambitious delivery goals. Thanks to great teamwork and trust we were able to realise our creative ambition and ultimately execute work that has made a real impact.”

As a leader in multiple sclerosis (MS) treatment, Biogen wanted to create a compelling congress exhibit stand experience to help healthcare professionals better understand MS, its impact on people living with the condition, and the mode of action of one of its MS treatments. In what is believed to be a world first, this educational content was projected on and around a real person, live on the exhibit stand, using the latest HD projection-mapping technology, taking the audience on an interactive journey through the patient’s body. A video showing MS Explorer can be seen here:

Sameena Conning, Head of Public Affairs, UK and Ireland, at Biogen, commented on the win: “It is truly fantastic news that MS Explorer won the Best Innovation category at the PM Society Digital Awards. Foremost, judges have acknowledged our efforts to help MS specialists visualise how MS impacts people, but this win also showcases Biogen’s position in the industry as the company of cutting-edge innovation in MS.”

The 'Beatbox Cough' campaign was developed for Boehringer Ingelheim and Roy Castle Lung Cancer Foundation to help raise awareness of a persistent cough as a common symptom of lung cancer, and encourage people to visit their GP if they have a cough that lasts for more than three weeks. The campaign targeted unsuspecting commuters on the London Underground with an impromptu flash mob, involving World Champion beat-boxers to highlight that sometimes a cough is not just a cough. The flash mob, which took a bold and innovative approach to delivering an important message, was captured on video and shared across multiple platforms, including YouTube, Facebook and Twitter. The video can be viewed here:

Jonathan Fox, Corporate Affairs Manager at Boehringer Ingelheim, commented on the win: “To pick up silver in not one, but two, categories is a remarkable accomplishment. The judges recognised our use of digital and film as mechanisms to help bring lung cancer, a disease that has one of the lowest survival rates of any cancer, to the forefront of peoples’ minds during lung cancer awareness week. We are thrilled with the result.”  

Greg Woodley, Marketing Director at Roy Castle Lung Cancer Foundation, commented further: “Early recognition of the signs and symptoms of lung cancer is key to preventing this disease, which is responsible for the deaths of more people in the UK than any other cancer. Campaign delivery of this level of excellence and innovation saves lives. We congratulate all involved.”    


Notes to editors:

Located in Brighton with a 100-strong team of communications experts, Pegasus specialises in helping the public and private sector communicate healthy messages through integrated communications programmes. Focusing on an overall mission to ‘Inspire Healthy Decisions’ and driven by a health first, sector second approach, Pegasus has a demonstrative track record of creating and implementing campaigns that inspire change.  

The Pegasus approach to planning starts by investing time understanding the varied nature of decisions in every area of people’s day to day lives, from the general public through to the healthcare professionals that treat and the policy makers that shape the environment in which they work.

The consultancy’s fully integrated approach blends unrivalled health contacts across the international, national, consumer, regional and specialist press, with in-house corporate, creative, social and digital services.   Pegasus is always on the look-out for talented people who want to inspire healthy decisions from our base on the south coast. 

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3rd May 2016



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