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Pegasus, an Ashfield company, part of UDG Healthcare
plc, is delighted to have won the Excellence In Integrated Product/Brand
Communications award at the 2017 Communiqué awards for its work with Thornton
& Ross’s Cetraben ‘More Than Just a Cream’ campaign.
The judges commented that the “ambitious submission
was a really powerful example of an integrated campaign that delivered an
impressive strategy.” They added that the campaign “had an amazing use of
different tactics and tools” and that “clear objectives, united with its
business goal and demonstrated customer insight, really stood out.”
Using a creative activation theme of ‘Improve your SKIN-telligence’, Pegasus
launched an insightful and integrated campaign that positioned Cetraben (an
emollient) as an enabler brand. The campaign encompassed social, PR and digital
to help make Cetraben the fastest growing brand in its market for two
consecutive years, outperforming all competitors by some margin to achieve
sales that far exceeded targets.
Pegasus won the award by focusing beyond the Cetraben brand. It took the
bold step to help first, sell later, creating an emotional connection with its
target audience by acting as a caring, authoritative brand that is genuinely
helping to improve the lives of people with problematic skin.
Emma Haworth, Cetraben Brand Manager at Thornton & Ross, commented:
“This was a fantastic achievement for us and shows what is achievable when the
customer’s needs are put first. It was a pleasure to work with Pegasus on the
campaign and we’re excited about the next phases of this project with the
team.”
Jo Spadaccino, Director and Head of Pharma & Life Sciences at
Pegasus, commented: “Winning this award is an amazing achievement for the Thornton
& Ross team who delivered such a compelling campaign with a distinct
approach. It is particularly rewarding for us here at Pegasus as this is a
campaign that exemplifies our mission to inspire healthy decisions though truly
integrated communications – from robust strategic planning through to
delivery.”
Fixed on its course to inspire healthy
decisions through creative integrated communications, Pegasus has built a team
of 110 people working with a ‘health first, sector second’ approach. The
agency’s capability now spans research & insights, strategic planning, media
& influencer relations, creative services, digital & social marketing
and corporate services.
The 2017 Communiqué awards is a significant milestone for Pegasus;
marking its fifth consecutive year being a finalist, highly commended or winner
of the hotly contested Consultancy of the Year award.
ENDS
For more information about Pegasus, supporting imagery, or to
arrange an interview, please contact Rebecca Aris on +44(0) 1273 712 034 / raris@thisispegasus.co.uk
NOTES TO EDITORS
About Pegasus
Pegasus inspires healthy decisions through
creative, inspirational and integrated communications. Working with ambitious
clients, we deliver big ideas and far-reaching campaigns across industries and
channels in a health first, sector second approach. 110 specialists span earned
and owned channels, technologies, and audiences ranging from consumers to
healthcare professionals. And as part of Ashfield Healthcare Communications, we
have a global footprint across 21 countries and every conceivable therapy and
service area. Being plugged in to this wider network means we’re able to
provide end-to-end solutions to healthcare organisations across the
world. In 2016, we were proud to receive five ‘Consultancy of the Year’
titles. For more information, go to www.thisispegasus.co.uk
About
Ashfield Healthcare Communications
Ashfield Healthcare Communications, part of UDG
Healthcare plc, provides global solutions for clients, adding value through
unique insights and tailored, scientifically rigorous, multichannel, healthcare
communications offerings. Its mission is to improve lives by helping healthcare
professionals and patients get the medicines, knowledge, and support they need.
Ashfield Healthcare Communications’ multichannel and specialist agencies
include ACUMED, Ashfield Digital & Creative, Ashfield Healthcare
Communications K.K., BlueMomentum, CircleScience, Clinical Bridges,
CodonMedical, FireKite, Galliard, Gardiner-Caldwell Communications, GeoMed,
iMed Comms, Infusion, InterPhase Consult, Nyxeon, Pegasus, Physicians World
Europe, QXV Comms, Scientific Connexions, Seren Communications, StemScientific,
Watermeadow Medical, and Zoetic Science. For more information, go to
www.ashfieldhealthcarecommunications.com
About Ashfield
Ashfield Commercial
& Medical Services, part of UDG Healthcare plc, is a global leader in
providing outsourced healthcare services to pharmaceutical, device and biotech
companies. The company has 6,000 employees, operating in 22 countries and
delivering services in over 50 countries across Europe, North America, South
America and Asia and works with more than 250 companies, including all the
world’s top 25 pharmaceutical companies. Its mission is to partner with its
clients, improving lives by helping healthcare professionals and patients get
the medicines, knowledge and support they need. Ashfield’s provides contract
sales teams, customer service reps, medical science liaison officers, remote
detailing, nurse educators, medical information, healthcare communications,
market access, market research, training, event management, digital, creative
and pharmacovigilance services. For more information, go to www.ashfieldhealthcare.com