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Pegasus was also highly commended in the NHS Communications Team category

Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Communications Team - Charity Challenge award at the 2018 PharmaTimes communications team of the year competition.

The PharmaTimes Communications Team of the Year competition provides the opportunity for agencies to demonstrate their competencies and skills as an agency in front of senior level, experienced pharma marketing and communications professionals. Pegasus entered two categories and had two hours to develop responses to two complex, hypothetical scenarios.

Pegasus won the Charity Challenge for their proposed campaign for a hypothetical brief for Bowel Cancer UK. Chris Webb, Amanda Azeez, Karl Kasparis, Francesca Knee-Wright, Dan Rowland from the Consumer Health and Creative teams at Pegasus worked together in the limited timeframe to develop a campaign on a lean budget, that would engage friends and family of those diagnosed with bowel cancer, and support Bowel Cancer Awareness Month.

Amanda Azeez, Associate Director in our Consumer Health team said of the experience, “It was a fantastic experience. During the journey home, we reflected on how much can be achieved in just in two hours, if you are disciplined and have the right people in the room. Personally, I felt privileged to be given the chance to share our insights and ideas, which will hopefully benefit Bowel Cancer UK in the future.”

Pegasus was also highly commended for its entry into the NHS challenge for the team’s response to bringing a new product to market.

The news comes in the same week that Pegasus scooped its 18th award for its ‘Small Talk Saves Lives’ campaign at the PRCA awards, in addition to winning Specialist Consultancy of the Year award for the third year running.

You can read more about the PharmaTimes challenge here: -

Pegasus is an Ashfield company, part of UDG Healthcare plc. or


For more information about Pegasus, supporting imagery, or to arrange an interview, please contact Rebecca Aris on +44(0) 1273 712 034 /

Notes to editors

About Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching campaigns across industries and channels in a health first, sector second approach. Our 140 specialists span earned and owned channels, technologies, and audiences ranging from consumers to healthcare professionals. And, as part of Ashfield Healthcare Communications, we have a global footprint across 24 countries and every conceivable therapy and service area. Being plugged in to this wider network means we’re able to provide end-to-end solutions to healthcare organisations across the world.  In 2016 & 2017, we were proud to receive six ‘Consultancy of the Year’ awards. For more information, go to

About Ashfield Healthcare Communications

Ashfield Healthcare Communications, part of UDG Healthcare plc, provides global solutions for clients, adding value through unique insights and tailored, scientifically rigorous, multichannel, healthcare communications offerings. Its mission is to improve lives by helping healthcare professionals and patients get the medicines, knowledge, and support they need. Ashfield Healthcare Communications’ multichannel and specialist agencies include ACUMED, Ashfield Digital & Creative, Ashfield Healthcare Communications K.K., BlueMomentum, Cambridge BioMarketing, CircleScience, Cirrus Communications, Clinical Bridges, CodonMedical, Create NYC, FireKite, Galliard, Gardiner-Caldwell Communications, GeoMed, iMed Comms, Infusion, Micromass, Nyxeon, Pegasus, Physicians World Europe, QXV Comms, Scientific Connexions, Seren Communications, StemScientific, Watermeadow Medical, and Zoetic Science.

For more information, please go to

21st November 2018