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PEGASUS WINS COMMUNIQUÉ 2015 ‘EXCELLENCE IN PATIENT/CONSUMER HEALTH PROGRAMMES’ AWARD FOR RARE DISEASE AWARENESS CAMPAIGN

Pegasus, the UK’s leading independent health communications consultancy, picked up the ‘Excellence in Patient/Consumer Health Programmes’ award at last week’s prestigious Communiqué Awards 2015 with its ‘Faces of HAE’ campaign for client CSL Behring. Judges praised the campaign for being “brave”, “really focused on the patient” and “delivering real measureable outcomes that show true behavioural change.”


The ‘Faces of HAE’ campaign raised awareness of hereditary angioedema (HAE); a rare, inherited disease thought to affect just 1,500 people in the UK. The condition causes extreme swelling of tissue in the face and other areas of the body. ‘Faces of HAE’ activity included media outreach, an online campaign to help identify undiagnosed patients and an educational initiative for the diagnosed community delivered in conjunction with the national advocacy group, HAE UK.  

Paul Dixon, Head of Marketing UK & Ireland, CSL Behring UK Ltd, commented: “The results of the campaign were exceptional – Faces of HAE has measurably increased awareness of this rare disease and helped to bring the community together. We’re delighted that the success of the campaign has been recognised, and most importantly that the profile of HAE has been raised.”  

At this year’s Communiqué Awards, Pegasus were finalists for the 2015 ‘Consultancy of the Year’ award after scooping the prize in 2014 and finalists for the ‘Excellence in Product/Brand Communications’ award for their ‘Managing IBS Better Together’ campaign for Boehringer Ingelheim.  

Jo Spadaccino, Director and Head of Pharma & Life Sciences at Pegasus, commented: “Faces of HAE is a campaign that we are proud to have delivered. It has made a difference to those living with HAE and the wider perception of the condition. It also reflects the value of a fully integrated communications programme in helping to inspire healthy decisions.”  

“The Communiqué award adds to Pegasus’ 2015 wins that now include five AMEC awards including gold for most effective consumer PR campaign for its work with Bayer Animal Health, and two wins at the OTC Awards for brands Buscopan and Care.”

The prestigious
Communiqué Awards recognise excellence in healthcare communications to local, European and international audiences, acting as a benchmark for the highest possible standards across the industry.
 

ENDS
 

For more information please contact Maria Boiling at Pegasus on 01273 712000 or mboiling@thisispegasus.co.uk

Notes to editors
 

Located in Brighton with an 80-strong team of communications experts, Pegasus specialises in helping the public and private sector communicate healthy messages through integrated communications programmes. Focusing on an overall mission to ‘Inspire Healthy Decisions’ and driven by a health first, sector second approach, Pegasus has a demonstrative track record of creating and implementing campaigns that inspire change.  

The Pegasus approach to planning starts by investing time understanding the varied nature of decisions in every area of people’s day to day lives, from the general public through to the healthcare professionals that treat and the policy makers that shape the environment in which they work. The consultancy’s fully integrated approach blends unrivalled health contacts across the international, national, consumer, regional and specialist press, with in-house corporate, creative, social and digital services.  

Pegasus’s clients currently include GSK, Pfizer, Boehringer Ingelheim, Bayer, Thornton & Ross, Holland & Barrett, Sanofi, Bio-Oil, Danone, Homedics, Novo Nordisk and Pierre Fabre.  

For more information please visit www.thisispegasus.co.uk.

8th July 2015

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