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Meet The Explorers: Publicis Resolute unveils its new creative campaign

Good things come in threes - animation series delves into the minds of Publicis Health’s advertising, PR and medical education agencies


Publicis Health UK today unveiled its new campaign: ‘Meet The Explorers’ across its three agencies Publicis Resolute, Publicis LifeBrands, and Real Science. The full campaign animation can be viewed online here.
 

Developed by the creative team at Publicis LifeBrands, the campaign features a series of short animations that come together to show how the three agencies seamlessly complement each other. The series uses the idea of explorers to delve, quite literally,  into the minds of each of the three agencies - explaining who they are, what they do, and how they think. Together they are united by their vision to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
 

Victoria Wright, Managing Director of Publicis Life Brands, Publicis Resolute and Real Science commented:  “I absolutely love the animations – the ‘explorer’ theme is spot on! It’s the perfect metaphor for our three agencies –each with a unique brand and personality, yet together we offer a seamlessly integrated approach across advertising, med ed and PR. Pure genius.”  

Publicis Resolute, the network’s only PR and medical education agency, is represented with an ‘Indiana Jones’- style jungle explorer – equally adept on land and water - representing the agency’s dual-expertise.  The animation captures the agency’s ‘Seriously Imaginative’ approach of Med Ed and PR that stems from the team’s passion for innovative and original thinking.
 

“We’re the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations.” said Ann Hughes, PR Business Unit Director. “We’re always up for a new adventure, exploring new territories – whatever you throw at us, we’ve got it covered.”  

Its sister agency, Publicis LifeBrands takes the form of an astronaut exploring space, reflecting the advertising agency’s passion for extraordinary ideas. Whilst the medical education specialist, Real Science, highlights its commitment to curiosity as a deep sea explorer. Together, the agencies are united by their love of healthcare communications. Ideas. Imagination. Curiosity. The perfect partners to shape the future of health and wellness.

26th February 2018

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Company Details

Publicis Resolute

+44 (0)20 7071 2100

Contact Website

Address:
Pembroke Building
Kensington Village
Avonmore Road
London
W14 8DG
UK

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