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New year, new name – PR and Med Ed agency rebrands as Publicis Resolute

Publicis LifeBrands Resolute has rebranded itself; Publicis Resolute.

London, 17 January, 2017: Publicis Health announced today that its PR and Medical Education agency is rebranding to become Publicis Resolute. Along with the new name, the agency has launched a new website (http://www.publicisresolute.com), new social media channels (@ResoluteTweets, @PublicisResolute) and a new logo.

The updated brand identity reflects synergies between the agency’s future and its heritage. It was founded as Resolute Communications in 2002, before merging with Publicis Health’s advertising agency, Publicis LifeBrands in 2010 to become Publicis LifeBrands Resolute.  Its new tagline ‘Seriously Imaginative Med Ed and PR’ illustrates Publicis Resolute’s passion for innovative and original thinking.
 

“We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations,” said Glen Halliwell, Medical Education Business Unit Director. “Over the years we’ve grown and evolved, yet we’ve stayed true to our roots and the familial company ethos is as strong as ever.”
 

Publicis Resolute’s sister advertising agency and former namesake has returned to its previous name, Publicis LifeBrands. It has also launched a new website (www.publicislifebrands.co.uk) and logo.
 

Victoria Wright, Managing Director of Publicis Resolute, Publicis Life Brands and Real Science commented:  “Across our three agencies we offer a truly integrated approach. Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality”.
 

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Notes to editors
For more information, please contact Emma Knott: emma.knott@publicisresolute.com  

About Publicis Health
Publicis Health is the largest health-oriented agency network in the world. A division of Publicis Groupe, Publicis Health manages top-tier agencies specialising in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 6,000 employees, Publicis Health manages 15 agency brands through 60 offices located in 10 countries. Publicis Health’s brands are Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Publicis LifeBrands, Razorfish Health, Heartbeat Ideas, Discovery, insync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, Maxcess, Verilogue, Langland, PDI, Real Science Communications, and Tardis Medical Consultancy.  

Web: www.publicishealth.com     Facebook: @PublicisHealth      Twitter:@PublicisHealth

17th January 2017

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Company Details

Publicis Resolute

+44 (0)20 7071 2100

Contact Website

Address:
Pembroke Building
Kensington Village
Avonmore Road
London
W14 8DG
UK

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