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ALWAYS ON - A ROYAL REMINDER

Is your brand being seen in all the right places? Take a look at `Always On' - an infographic video produced in collaboration between Red Door Communications and Plastic Interactive.

http://bit.ly/AlwaysOn13
The birth of little Prince George provided a great example of the power and prevalence of social media and digital technology for breaking news, with the number of tweets proclaiming the arrival of the 4th in line to the throne peaking at 421 tweets per second and a record day for BBC News Online, with a total of 19.4m unique browsers – the site’s biggest day ever globally.
However bumper performances were also seen in the print media – The Times souvenir edition saw its circulation increase by 14.5 %, The Guardian, Telegraph and Independent all saw increases of about 5%. And online The Guardian, which introduced a ‘Republican?’ button on to its website to let readers screen out Royal baby coverage, saw a 22% increase in traffic.
In between the speculation as to the chosen name and selection of car seat brand, it was interesting to note how reporting of the happy event became a major story in its own right and threw into sharp relief the importance of multi-channel communications – spanning the full suite of media platforms, the influence of friends, family and personal recommendation and the wisdom of the crowd (with the name “George” having been in the top two public favourites from the off).
The Centre for Retail Research has predicted a boost of nearly £250 million to the British economy as parents in particular re-appraise their own baby products as they track the royal selections. Sales of Britax Baby Safe seats have trebled at Kiddicare superstores following Prince William’s deft demonstration to the world’s media and Jenny Packham’s website crashed due to the number of visitors trying to track down the Duchess of Cambridge’s blue spotted dress.
We are living in a world where our clients’ customers – current and potential – are “always on” engaging with and being served bespoke content 24/7. This provides ever expanding opportunities to communicate, but a fiercely competitive environment and an increasingly discerning clientele. According to Google and Shopper Sciences, 88% of consumers research before they buy, consulting an average of 10.4 sources. We are proud to have joined forces with our digital sister agency DJM Plastic to produce a video highlighting how consumers are engaging with a range of these new and traditional, multi-channel sources. Please view, share and let us have your feedback.
http://bit.ly/AlwaysOn13
Always On is an infographic video produced in collaboration between Red Door Communications and Plastic Interactive.
Red Door Communications and Plastic Interactive work in partnership to produce multi-media communication solutions for consumer and over-the-counter health products.




8th August 2013

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