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Reynolds-MacKenzie

Reynolds-MacKenzie is the multi award-winning specialist public relations practice within OPEN Health; the first ever agency in the health communications sector to offer a channel and discipline-neutral approach.
We work collaboratively with our clients to achieve their objectives, setting clear goals and delivering on our promises. Embracing every challenge with passion and enthusiasm, we believe our success is due to the strength of our team, hard work, dedication and OPEN and honest communication.What sets us apart is our unique ability to deliver high quality media results for our clients consistently. Our understanding of today’s complex evolving media environment is second to none.For our UK clients, we understand NHS policy and know how to harness the political environment in the media to maximise the success of public affairs activities. We also know that changes in the NHS have resulted in localised issues that cannot be dealt with at a national level and our tailored regional media approach, therefore, tackles the issues where they matter most - among local HCPs, payors, MPs and patients.At an International level, our clients benefit from our senior strategic guidance and the media team’s first-rate execution of key data and brand communications including announcements of publications, presentations at major medical meetings and other key regulatory milestones.Our International and UK clients are confident in our ability to deliver the results they need.As part of an international network of like-minded specialist healthcare consultancies, Reynolds-MacKenzie is able to combine its expertise with local market intelligence, to major international campaigns.

Areas of Expertise

In-house expertise:
Reynolds-MacKenzie offers everything you’d expect from an outstanding healthcare public relations agency, yet it is our unparalleled media expertise and our ability to look beyond the traditional that really sets us apart.The 24 hour news cycle means our focus rarely starts and never ends with traditional media. We know at times Twitter leads the news and The Daily Telegraph finds fascinating stories through Facebook, so we blend a ‘news nose’ with social media savvy to harness this. We break stories through all media outlets, across Europe and beyond.Here are examples of how we have taken a message further than traditional media to reach an audience directly:http://www.youtube.com/watch?v=CHDYYOys754&feature=youtu.be
http://www.youtube.com/watch?v=O8Fn0belPh4 Previous experience:
As part of OPEN Health we are OPEN to cross-fertilisation of ideas between disciplines.  Where possible, we openly encourage cross discipline communications to ensure the best most creative and switched on solutions. This is called our ‘discipline plus’ approach and includes the following services:
  • Advertising
  • Brand communications
  • Brand development
  • Corporate communications
  • Crisis / issues management
  • Digital and social media consultancy
  • Event management
  • HTA communications*
  • Internal communications
  • Media relations / strategic media counsel
  • Media training
  • Medical education
  • Message development
  • Professional / advocacy / policy relations
  • Publication planning
  • Research and writing
* Health Technology Assessment e.g. NICE

Clients

UK:
  • Amgen
  • Astellas
  • Arthritis Research UK
  • Boehringer-Ingelheim
  • Bristol-Myers Squibb
  • Flynn Pharma
  • Janssen
  • Medtronic
  • Merck Serono
  • MSD
  • Pfizer
  • PM Group
  • Roche
  • SKCIN
  • Servier
  • Thermo Fisher Scientific

International:
  • Janssen
  • MSD
  • Pfizer
  • Servier

Team

Eva Reynolds
Eva Reynolds
Managing director
eva@reynoldsmackenzie.com
Alison MacKenzie
Alison MacKenzie
Managing director
alison@reynoldsmackenzie.com
Jennifer Garratt
Jennifer Garratt
Director and head of international operations
jennifer@reynoldsmackenzie.com
 Monica Small
Monica Small
Director
monica@reynoldsmackenzie.com
Nita Ares
Nita Ares
Director and head of UK operations
nita@reynoldsmackenzie.com
 

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Awards

Communiqué Awards
2012 Communications Consultancy of the Year (finalist)
2012 Judges’ Special Award for Innovation (winner)
2012 Excellence in Media Relations (UK) (finalist)
2012 Excellence in Digital Communications (finalist)
2011 Excellence in Media Relations (finalist)
2011 Best Corporate Communications (finalist)
2010 Best Small Consultancy (finalist)
2009 Best International Media Relations Campaign (highly commended)
2009 Best Small Consultancy (winner)
2009 PR Consultancy of the Year (finalist)
2009 Writing Excellence (finalist)
2009 Best UK Media Campaign (finalist)
2008 Communiqué ‘Best Small Agency of the Year’ (highly commended)
2008 Best UK Media Relations Campaign (finalist for two campaigns)
2008 Best Use of Surveys and Data (finalist)
2008 Judges Award for Best Local/Regional Campaign (finalist)
PRWeek Awards
2009 Best Healthcare Ethical and OTC Consumer Campaign (winner)
2009 Specialist Agency of the Year (highly commended)
SABRE Awards
2012 Best UK Campaign under £50,000 (finalist)
CIPR Awards
2008 ‘Healthcare Campaign of the Year’ (winner)


Company Details

Reynolds-MacKenzie

+44 (0)20 7861 1600

Contact Website

Address:
4th Floor
Holborn Gate , 26 Southampton Buildings
London
WC2A 1AH
UK