This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that some businesses see this as a means to do more with less.
Around 67% of marketing professionals consider it very important to monitor and manage their online reputation. And over 50% believe that channelling marketing communication through a blog is ‘quite’ or ‘very’ realistic.These are the results of the Say Communications’ survey report, ‘Blog the Brand Builder?The 50 marketers who were polled also voted Twitter and LinkedIn the most popular social networks with 80% usage. And two out of five had a blog or a YouTube site and 70-80% of them considered these ‘useful’ or ‘very useful’.The inspiration for the report was last year’s suggestion by the Prime Minister’s ‘blue sky thinker’ Steve Hilton that government press officers could be replaced with a single blog. Say joint managing director Louise Stewart-Muir says the idea was to see if a similar strategy might appeal to cash-strapped marketers. Asked how they would have responded to Steve Hilton’s suggestion to shift communications to a blog, the consensus seemed to be that it offered enormous potential but not at the expense of other disciplines:
The report is subtitled - Talking Point: Have Your Say – because it aims to prime a bigger conversation. To this end, Say is asking more marketing professionals to take a couple of minutes to complete the Blog the Brand Builder survey here. For the moment however, results suggest that for B2B SMEs:
For business wondering how to get started, Stewart-Muir has a simple suggestion: ‘Be clear on your business objectives and then map the social media terrain to locate your target audiences and their communications channels. Engage by listening to the online conversation and when you are ready join in.‘Blog the New Brand Builder’ looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. Please follow these links for:
Address:
Tuition House
27-37 St George's Road, Wimbledon
Wimbledon
London
- None -
SW19 4EU
United Kingdom