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Digital Health: Building Social Confidence in Pharma

Examining what social engagement means to a rapidly-changing pharmaceutical industry

Introduction

With a greater number of patients seeking health information online and engaging in two-way conversations with other patients and caregivers via social media, the healthcare industry has entered an exciting and game-changing era. In fact, 72% of online U.S. adults have looked for health information online in the past year, and a similar proportion of European online consumers are social health users. Moreover, a recent study found that adoption of physician-only social networks by European doctors almost doubled in 2012.

It has never been more imperative for pharmaceutical companies to engage with their audiences and become part of the conversation – by building valuable relationships with patient communities, participating in disease awareness, listening and gaining insight into physician, patient, and community needs.

Weber Shandwick is widely known as a thought leader in digital media and communications trends in the healthcare industry. To answer the frequently asked question of how to build the social confidence of healthcare companies in a heavily regulated sector, Digital Health: Building Social Confidence in Pharma examines what social engagement means to a rapidly-changing pharmaceutical industry.

5th June 2013

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Weber Shandwick

+44 (0) 20 7067 0000

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Digital Health: Building Social Confidence in Pharma
Examining what social engagement means to a rapidly-changing pharmaceutical industry
Weber Shandwick