World’s Largest Pharmaceutical Summit Brings Latest Innovations To Light In New Award Ceremony
eyeforpharma, London (February 10th, 2014): eyeforpharma Barcelona, the world’s largest commercial pharmaceutical event has just announced the finalists for their first time award ceremony. Astellas Pharma, Bayer, Pfizer and MSD are amongst the shortlisted companies who will join an exclusive celebration to recognise what really matters when it comes to supporting real patient outcomes.
Five value-driven awards focus on
the
fundamental themes shaping today’s world of pharma. Innovative projects will
demonstrate outstanding level of patient value with clear results. The award
ceremony comes at a time when pharma is trying to reach out to customers and
allow them to shape the direction of their business.
The five categories announced focus on
fundamental themes in the following areas; Most valuable patient initiative or
service. Most valuable HCP or healthcare initiative. Most impactful emerging or
global initiative. Customer Innovator Award and Lifetime Value Achievement.
Astellas Pharma UK are shortlisted for
the most valuable patient initative with their ‘over active bladder awareness
programme’ whilst Sanofi is shortlisted for their most valuable HCP initiative
with their seprefilm virtual training tool. Judges to shortlist the likes Astellas,
Eli Lilly and Sanofi include Michael Baes, VP Innovation at Janssen, Simon
Davies, CEO at Teen Cancer and Huw
Tippett, VP Global Commercial Excellence at Baxter. The judges will determine a
fair and supported decision to announce ground breaking news that will
highlight the new leaders across the industry shaping competition for 2014 and
beyond.
The award ceremony is to be co-located
with the famous eyeforpharma Barcelona conference taking place 18-20th
March, 2014. Award winners will be announced on Tuesday 18th March
in the evening as a part of this first time industry recognition award
ceremony.
For more information on the summit, awards,
who else will be in attendance, or to find out how this year’s agenda will
influence your future business practices visit the official
website.