Pharmafile Logo

Top 10 Tips to Increase Engagement During Virtual Events

Natalie Yeadon shares her top tips for making your virtual events engaging and interactive

If you are a member of the Medical Affairs Professional Society (MAPS), you might have caught our popular webinar on how COVID-19 has impacted (and will continue to impact) live events. As part of this webinar, we discussed how engagement can be enhanced during virtual events. I also recently shared our top 10 tips for running a successful virtual event. As a follow-up, here, I share my top 10 tips for increasing engagement during virtual events.

1. Don’t just rely on static slides for presentations

Don’t get me wrong, slides get the job done. However, to take your presentation to the next level, interactive videos or animations should be leveraged. Additionally, other interactive features such as polls or quizzes can be added to encourage participant engagement. Any kind of dynamic content will help keep participants interested and alert, and actively involving them through polls or audience Q&A keeps them on their toes.

At the end of the day, you want to create conversations, not broadcasts.

2. Include a combination of asynchronous and synchronous interaction opportunities

Virtual events should be more than just a series of presentations. If including aspects such as poster sessions or “hot topics” discussion forums, give participants and presenters the option to interact either asynchronously (i.e. on their own time using annotation, discussion forum, or chat functions) or synchronously (in real-time using video). Some people will prefer the former as it gives them more time to review the poster or discussion thread and formulate their thoughts before responding. Others prefer the latter, especially if they are more extroverted or verbose. Offering a combination of engagement tools allows better personalization and thereby optimization of the interactivity.

For more, see the full top-10 list here.

This content was provided by Impetus Digital

Company Details

 Latest Content from  Impetus Digital 

Train your brain for success

In this episode of Impetus Digital‘s Fireside Chat series, Natalie Yeadon, Co-Founder and CEO of Impetus Digital sits down with Max Newlon, President of Brain Co. They discuss everything from...

Virtual Patient Steering Committee: A Customer Story

A French pharmaceutical team contacted Impetus Digital to help them establish a Virtual Steering Committee for patients with HIV/AIDS. They wanted to find a way to directly involve patients in...

Leveraging virtual tools to get the most out of hybrid congresses

Tips on how to optimize congress information-gathering...

Closing the Gaps in Telehealth

Anthony Capone, President of DocGo, shares how his company uses last-mile mobile health services and integrated medical transportation solutions to make healthcare more accessible for everyone, including underserved populations.To find...

Investigating the Complexities of the Canadian & Global Health Systems

The Honourable Tony Clement, Co-chair at Reshoring Canada and former Minister of Health, discusses digital transformation, the importance of onshore manufacturing and supply chain operations in Canada, current pharmaceutical regulatory...

Helping Patients Become Active Participants in Their Own Care

Rishi Nayyar, Co-founder & CEO of PocketHealth, explores how releasing medical imaging records straight to patients can result in data moving more ethically, easily, and securely. He also shares his...

The ongoing evolution of Medical Affairs

In the latest episode of Impetus Digital's Fireside Chat series, Natalie Yeadon, Co-Founder and CEO of Impetus Digital talks to Eddie Power, Vice President of North America Medical Affairs, Hospital...

Expanding Access to High-Quality Healthcare

Dr. Jason Cross, Co-founder & Chief Strategy Officer at Rymedi, dives into Connected Health, including how it can be used to expand access to high-quality healthcare, current barriers to its...

Powering Rapid Cognitive Analysis with AI

Dr. Tom Sawyer, CFO at Cognetivity Neurosciences, discusses the benefits of AI-driven dementia detection technology for patients, health care providers, and clinical research.To find out more about Impetus: https://www.meetwithimpetus.comImpetus Digital...

Virtual Patient Engagement Program: A Customer Story

Our client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease...