Pharmafile Logo

Lucid Group gains further momentum with launch of new Strategic Consultancy

- PMLiVE

Lucid Group has made an exciting company expansion with the launch of the new Lucid Strategic Consultancy and the appointment of Duncan Ferguson as MD.

Duncan Ferguson is highly qualified for the role, with over 20 years’ experience in senior positions in pharma, reporting at CEO level, and leading some of the world’s biggest brands. He states “I’m passionate about inspiring others to make a sustainable impact with their strategy development and implementation. I have worked with Lucid for several years, and see a perfect fit for myself within this exciting company.  I have experienced the true challenges faced by leaders and brand teams, so I know where the gaps in pharma are and what it takes to make a difference.  With this background, I’ve researched and designed a new industry-leading approach that, combined with Lucid’s experience and expertise, will generate exceptional commercial value and momentum.”

Lucid Strategic Consultancy will bring a new way of thinking, called momentum strategy, that has been developed following intensive research of some of the world’s most successful consumer brands. It will provide a range of strategic consultancy services: from early pipeline development, to launch brands and portfolios, to mature product planning. It will create compelling insights, compelling value and compelling engagement, which will generate exceptional commercial value and momentum.

To find out more about Lucid Strategic Consultancy and its new approach, please contact Duncan on duncan@lucid-group.co.uk or +44 (0) 1494 755 707 or visit http://www.lucid-group.co.uk/strategic-consultancy


- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

A New Managing Director Appointed for Lighthouse Medical Communications US

Lucid Group boost their US operations with the appointment of Andy Willmer as Managing Director for Lighthouse Medical Communications

The magic of mobile working

Lucid Communications Group Ltd. has implemented new ways of agile working across its offices to attract top talent and facilitate the company’s continued growth in the strategic medical communications industry.

Lucid CEO discusses communication excellence in a multimedia world

“The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through,” Sydney J. Harris, a renowned Anglo-American...

Lucid tackles Tough Mudder 2017

Last Saturday, twenty enthusiastic Lucidians took on the 2017 London South Tough Mudder Half challenge at the Holmbrush Estate in Surrey. Covering 5 miles and 13 imposing obstacles, the team...

Lucid welcome their graduate Customer Experience Managers

Lucid has had an incredibly busy summer attending recruitment fairs all across the country to find the finest graduate talent for their Futures Executive Programme. As part of its graduate...

Things get competitive at Lucid’s sports day!

While some look back on their school sports days with blissful memories of relay races and tug of war, others are haunted by images of overly competitive parents and injuries...

Lucid’s Creative Services team grows

A vital part to delivering exceptional medical education programmes is the design of clever branding and engaging visual elements. Lucid Group pride themselves in the quality of their digital and...

Leading Edge bolsters its delivery team

After earlier announcements that Lucid Partners was growing its medical writing team, Leading Edge (a Lucid Group company) proudly announces that it is strengthening its delivery team.Francesca Worthington joined Leading Edge...

It’s time to measure outcomes

Lucid launch their new metrics platform

Lucid’s new branding is magic

Lucid Group launch their new branding in this month's PME magazine.