Pharmafile Logo

Lucid’s digital responsibility: delivering value by improving patient outcomes

January 19, 2016 |  

Digital initiatives must address your customer’s needs

In the January issue of PME, Toby O’Brien (Digital and Creative Services Director) discusses the responsibility we have to ensure digital adds value to medical education initiatives. The focus should not be on how much digital is packed into a medical education programme, but on how much value is added to the programme by doing things digitally. 

Toby explains that sometimes people assume that just because something is digital, it is innovative. He argues that for digital to be truly innovative, it must address a need. It is therefore imperative that we work hard to understand our customer’s needs before deciding if digital will add value.  

The goal at Lucid is to make a difference to patients’ lives, and this translates across all their digital activities. With this in mind, Toby describes the three areas where Lucid uses digital: to identify the target audience, to deliver appropriately and ensure the education experience is optimised, and to measure outcomes. To learn more about Lucid and how they deliver responsible digital initiatives you can read the full article here  http://goo.gl/9OeQUU
- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Lucid Group support local charity event

Lucid Group donated 75 Easter chocolate bunnies to a group of local school children organising an Easter Egg Hunt who were raising funds for Médecins Sans Frontières. The egg hunt...

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group celebrate 9 years of changing patients’ lives

Lucid Group had fun and games celebrating their nine year anniversary in their London offices last week. Lucid has grown from the two founders working out of a basement to...

It’s time to get with the real world

Lucid CEO discusses the increasing importance placed on real-world data to demonstrate value

A Lucid Induction

Lucid Group kick off 2016 with six new employees

Lucid’s digital responsibility: delivering value by improving patient outcomes

Digital initiatives must address your customer's needs

Lucid Group US: moving on up!

New premises for Lucid Group US

Lucid group celebrate their outstanding year in style at The Shard

A fabulous montage from our end of year meeting at The Shard. Celebrating our achievements the Lucid way.

Lucid team : because you’re worth it!

Lucid group reward the team for an amazing year