Pharmafile Logo

Lucid’s digital responsibility: delivering value by improving patient outcomes

January 19, 2016 |  

Digital initiatives must address your customer’s needs

In the January issue of PME, Toby O’Brien (Digital and Creative Services Director) discusses the responsibility we have to ensure digital adds value to medical education initiatives. The focus should not be on how much digital is packed into a medical education programme, but on how much value is added to the programme by doing things digitally. 

Toby explains that sometimes people assume that just because something is digital, it is innovative. He argues that for digital to be truly innovative, it must address a need. It is therefore imperative that we work hard to understand our customer’s needs before deciding if digital will add value.  

The goal at Lucid is to make a difference to patients’ lives, and this translates across all their digital activities. With this in mind, Toby describes the three areas where Lucid uses digital: to identify the target audience, to deliver appropriately and ensure the education experience is optimised, and to measure outcomes. To learn more about Lucid and how they deliver responsible digital initiatives you can read the full article here  http://goo.gl/9OeQUU
- PMLiVE

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

A Stellar Start to 2021 for Lucid Group

It’s been a stellar start to 2021 for Lucid Group, which has welcomed 38 new starters into the company since the beginning of the year. These include 15 Client Services...

Day in a #LucidLife – Meet Philippa

Ever wondered what a #LucidLife looks like?Philippa McClure, Senior Account Director, takes us through her day. We have a number of roles in client services, just like Philippa's.So, if you like what...

My Journey into Medical Writing #LucidLife

In NetworkPharma’s latest career guide for wannabe medical writers, Jane Juif, Medical Writer, discusses her unconventional journey into the world of medical communications and medical writing.My journey into Med Comms...

LUCID GROUP PARTNERS WITH NEW INVESTOR ICG

Lucid Group has secured a new investment from Intermediate Capital Group (ICG) to support its continued ambition to build a global business that delivers life transforming value for everyone.Founded in...

IWD2021: #ChooseToChallenge Interview with Dennis O’Brien, Lucid Group CEO

Hey Dennis, what does this year’s IWD slogan, #ChooseToChallenge mean to you?I love it. It’s inspirational and action-oriented. It’s clear we need to change many things in our society, inequality...

Rare Disease Day in a COVID-19 environment

For many people and families living with a rare disease, their journey can be very complex. At times, that journey can even be scary, frustrating and confusing. However, when your...

We Celebrate Your Whole Selves: That’s What Makes The Magic

People are at the heart of who we are. Our aim is to transform the lives of those we touch without prejudice or discrimination. At Lucid, the magic we create...

Lucid Group: A Community of Purpose

In this month’s Pharmaceutical Marketing Europe, Lucid Group’s Chief People Officer, Angela Young, discusses the importance of bringing the company’s purpose to life so that its people feel connected to...

A magic milestone: Katherine’s 10-year workiversary

Katherine Duxbury recently celebrated the momentous and magical milestone of 10 years with Lucid Group – congratulations! Surprise virtual celebrations have been had and, while they were no replacement for...

Lucid Group – Let’s Start Talking

We can all help to transform the lives of those we touch by taking the time to talk and listen to one another. The power of conversation, sharing thoughts, worries...