Pharmafile Logo

Perfect Timing?

- PMLiVE
Timing is often the reason for embracing a new approach “this is ideal timing for our strategic planning”, yet can also be a major barrier for doing more of the same old thing “we really need to do things differently but timelines are pressing!”. 

With huge demands on time and an industry where complexity and competition is rapidly increasing, finding the time to explore success from other industries and embrace new approaches is essential.

Our inspirational new approach, momentum strategy, is born out of academic research* and adapted to address the realities of the pharma industry. 

Do you have the time to find out more?Momentum strategy is based on three spheres: discover, value and enable. These spheres create compelling insights, compelling value and compelling engagement.

The dynamic nature of this approach leads to increased connectivity, high energy and ongoing engagement, creating the ideal conditions for exceptional commercial growth.

- PMLiVE

If your business needs momentum or you want to know more, contact Duncan Ferguson,  +44 (0)1494 755707, duncan@lucid-group.co.uk,  or visit www.lucid-group.co.uk/strategic-consultancy

*Larreche JC. The momentum effect: how to ignite exceptional growth; Wharton School Publishing, 2008

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

My Journey Into MedComms #LucidLife

In NetworkPharma’s latest career guide for wannabe account managers, Tessa Rowland, Senior Account Executive, discusses her journey into the varied and fast-paced world of medical communications.

Lucid Group bolster its talent with a further twelve new starters for 2021

As if welcoming eight new graduates was not enough to bring some excitement to the start of the new year, Lucid Group has also welcomed a further twelve new employees...

The Lucid Group Futures Academy welcomes its 2021 cohort

This week Lucid welcomed its newest cohort of graduates onto the 2021 Futures Academy programme. The programme provides graduates with a 12-month structured medical writing training programme. It’s a chance...

Our People and their Growth are at the heart of #LucidLife

2020 has been a year like no other, in more ways than one. We wanted to shine a light on the good and great of 2020 and reflect on far...

Advance Outcomes named of the most innovative strategies of 2020 by PM360

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance OutcomesTM, as one of...

Lucid Group Evolve and Simplify its Brand Architecture

The current pandemic has forced many industries to find new ways of working. Within medical communications (medcomms), this has involved pivoting quickly towards a digital-first approach in order to optimise...

Laurence Bannister joins Lucid Group as its new Chief Commercial Officer

Laurence brings a track record of success from 22 years’ experience in pharmaceuticals/healthcare – across affiliate, regional and global commercial roles – with the last 9 years being at STEM...

A Lucid Group Thirsty Thursday: change management and self-efficacy

Last week, Lucid Group were lucky enough to have Richard Nugent, Founder and Managing Director of TwentyOne Leadership, present a session on change management and self-efficacy. Richard often works with...

Lucid Group expand its UK office footprint in Macclesfield

Lucid Group is increasing its share of office space on the popular Tytherington Business Village, after a sustained period of growth, which has seen it outperform a buoyant marketplace and taken...

Lucid Group are keeping wellness front of mind

It's important to make sure that people are supported and encouraged to practice self-care throughout the year. This is why Lucid Group has been reminding its teams of the LucidBeing...