Pharmafile Logo

The True Potential of Mobile Health Tech

July 18, 2018 |  

- PMLiVE
In a recent edition of PME, Dennis O’Brien, Lucid CEO and co-founder, discusses the potential of mobile health in improving patient outcomes – a goal that is at the heart of everything Lucid does.

More than three billion health apps have been downloaded globally, but many observers question whether the pharmaceutical industry has harnessed the true potential of this technology. Mobile health provides an opportunity to create more complete treatment packages, but creating monitoring systems that are reliable, responsive and which generate relevant results, is a complex task.

In this article, Dennis discusses some of this complexity, “We need patient engagement and activation before we even start to get to a point where we can measure patient quality of life.

We can try to collect the data through the clinic or digital media all we like but if patients are not engaged with the disease and don’t understand the value of it then we will fail or end up with a particular subset of patients. Patient activation is the start point.” 

To get the full story, read the full article on pages 24 – 26 here: bit.ly/2lUWk46

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Connecting capabilities in healthcare communications

The account management/medical writing paradigm was the cornerstone of medcomms for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.Instead, today's environment requires an integrated,...

Lucid Group: Orange the World

Yesterday was International Day For The Elimination Of Violence Against Women. It marked the launch of the UNiTE to end the violence against women campaign, which runs for 16 days...

Connecting capabilities in healthcare communications

The account management / medical writing paradigm was the cornerstone of medical communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this.Instead, today's...

Your Lucid Group Guide to us!

Check out our Lucid Story We are a global healthcare consultancy. We deliver life-transforming value through pioneering solutions that change behaviour, improve clinical practice and advance health outcomes. People are...

Delivering outcomes-led solutions with connected capabilities

Founded in 2007, Lucid Group has grown from a small UK-based medical education agency to a global healthcare consultancy and employs over 400 people with several offices in the UK...

Data-driven healthcare communications

Data analysis is everywhere, and the role it plays in our lives is increasing exponentially. From deciding what car to purchase to what medicine will be prescribed for us, the...

Day in a #LucidLife – Meet Nick

Nick discusses his career journey with Lucid Group and describes what a typical day at Lucid looks like for him.

Professor Andy Black joins Lucid Group as non-executive Chairman

Professor Andy Black, an experienced board-level executive for the life sciences industry, has joined Lucid Group as non-executive Chairman of the Board.Professor Black, co-founder of Kinapse − an international consultancy to the life...

Attracting the best talent to build Lucid’s future

Q: Welcome to Lucid, Jon! Tell us what you love about recruitmentA: I love being able to play my part in shaping a company’s growth story through the hiring of...

A Lucid Group Thirsty Thursday Special: Beautiful Rejects

Last week, we waved goodbye to the post-holiday blues by welcoming back our legendary Thirsty Thursday sessions! Hosted by the Innovation Champions in Middlesex House, London, and broadcast to all...