Pharmafile Logo

The True Potential of Mobile Health Tech

July 18, 2018 |  

- PMLiVE
In a recent edition of PME, Dennis O’Brien, Lucid CEO and co-founder, discusses the potential of mobile health in improving patient outcomes – a goal that is at the heart of everything Lucid does.

More than three billion health apps have been downloaded globally, but many observers question whether the pharmaceutical industry has harnessed the true potential of this technology. Mobile health provides an opportunity to create more complete treatment packages, but creating monitoring systems that are reliable, responsive and which generate relevant results, is a complex task.

In this article, Dennis discusses some of this complexity, “We need patient engagement and activation before we even start to get to a point where we can measure patient quality of life.

We can try to collect the data through the clinic or digital media all we like but if patients are not engaged with the disease and don’t understand the value of it then we will fail or end up with a particular subset of patients. Patient activation is the start point.” 

To get the full story, read the full article on pages 24 – 26 here: bit.ly/2lUWk46

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Why Editing Matters – Finding the best

In the most recent issue of Why Editing Matters, produced by the Chartered Institute of Editing and Proofreading (CIEP), Liz Jennings, associate editorial director of the Centre of Medical Editing...

Nurses on the frontline – World Health Day 2020

Today, 7 April, is World Health Day ­­– the day to celebrate the work of nurses and midwives and remind world leaders of the critical role they play in keeping...

We’re Celebrating Ten Magical Years for Ify at Lucid Group

​Today we are celebrating a very important work anniversary for Ify Onyeaso. Ify joined Lucid 10 years ago, quickly becoming a core member of the then, fledgeling business. Over the...

Today’s reality: how to make social distancing work in medcomms

At Lucid, we don’t just want to cope with COVID-19.The current situation certainly presents an unprecedented challenge to delivering medical education. The daily update of cancellations and postponements has become...

Remote Working: Join the Revolution Workshop

As a nation, we are still coming to terms with our ‘new normal’, where social distancing has forced us out of the office and into our homes. For some this...

The Lucid Group Thirsty Thursday: What’s in a story?

Yes, it’s that time of the month, a time everyone at Lucid has come to love and anticipate. Whether it’s sharing best practice, learning about new skills, gathering insights or...

For those who love science and storytelling — consider medical writing

In NetworkPharma’s latest career guide for wannabe medical writers, Kat Schleicher discusses how her love of science and storytelling makes medical writing the perfect career choice for her:​I love science!...

Lucid Group Elevates its Editorial Centre of Excellence – COMET

Lucid Group has been busy expanding and operationalising its editorial team – COMET (Centre Of Medical EdiTing) – to ensure its successful integration into Lucid Group. This has been achieved...

Lucid Group shine the spotlight on mental and physical health

Lucid kick-started its health and wellbeing agenda for the year with a focus on physical and mental wellbeing by taking inspiration from an elite sportsman, James Rodwell. James, a decorated...

It’s Teenage Kicks for Lucid Group

Lucid has been celebrating its 13th birthday this week. From New York to Singapore, Dubai, Macclesfield and London, teams have been gathering to celebrate the start of its teenage years.The...