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Healthcare market research agency Cello Health Insight has announced the appointment of a Senior Methodologist in its quantitative research ‘IQ’ team, reflecting growth in demand in this area across the firm’s range of healthcare and pharmaceutical clients.

At the same time, the IQ team has been bolstered with the appointment of a new Research Executive, and the promotion of another member of the team to Director level – part of what is described as “a major strengthening” of Cello Health Insight’s European quantitative research capacity.  

Experienced data analytics professional Massimo Bufi has joined the organisation as Senior Methodologist at Director Level.  Holder of a Masters in Statistics for Market Research, he was most recently at Ipsos MORI where he headed up a team of research analysts in the customer experience (loyalty) function.  His technical experience includes marketing mix modelling, path modelling, conjoint analysis and linear modelling.

Meanwhile, Richard Kunzmann, who has been with Cello Health Insight since February 2012, has been promoted to Director within the IQ team.  Richard has a growing reputation within the quantitative market research world, and was a speaker at the British Healthcare Business Intelligence Association (BHBIA) conference in May.

Lisa Rollins
has also joined the team as Research Executive.  She was most recently a senior research analyst at Kantar Health.

Commenting on the expansion of the IQ team, Group Director and Head of IQ Practice Gracie van Kemenade said, “Growing demand for our quantitative research services means that we have undertaken a major strengthening of our IQ team, both in terms of numbers and breadth of expertise.  

“I am delighted that through recruitment and through internal promotion, we have been able to do just that.  We continue to seek top-quality practitioners to join us, and we expect to make further announcements about expansion of the team in the coming weeks and months.”

- ends -  

Cello Health Insight
Formerly Insight Research Group, Cello Health Insight is the global marketing research arm of Cello Health, with offices in London, New York, Chicago and Switzerland.   Cello Health was launched in March 2014, bringing together Cello Group’s health-orientated agencies to create a new offer for clients in the healthcare sector.    Cello Health consists of three distinct capabilities:
  • Cello Health Insight: global marketing research and customer insight
  • Cello Health Consulting: strategic consultancy
  • Cello Health Communications: evidence and engagement
In May 2014, healthcare communications agency iS Health Group, based in the UK, joined Cello Health; in December 2014, San Francisco based market research company Promedica also became part of Cello Health.     

For further media information, please contact:
Andy Newman on +44 (0)1603 465636 or +44 (0)7739 847964,, or Helen Lawn on +44 (0)1892 525141 or +44 (0)7879 818247,

23rd July 2015


Company Details

Cello Health

+44 (0)20 7812 8460

Contact Website

31 Old Nichol St, Shoreditch
E2 7HR

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