Rob brings 20 years’ marketing experience, including roles as
Strategic Marketing Director at IMS Health; Director, Marketing and Sales
Operations at NextPharma Technologies; and as a Business Strategy Consultant at
Moorfields Eye Hospital.
With particular areas of expertise including international
marketing strategy, cross-functional leadership and proposition development,
Rob says he is passionate about unifying stakeholders and optimising assets to
maximise commercial impact.
Jon Bircher, CEO of Cello Health Consulting, said, “We are
delighted to see Rob joining our growing team and believe his deep marketing
expertise and experience will add huge value for us and for our clients.”
Rob will be based at Cello Health Consulting’s European
office in Farnham, UK.
- ends -
Cello Health
Cello Health was launched in March 2014, bringing together Cello Group’s
health-orientated agencies to create a new offer for clients in the healthcare
sector.
Cello Health consists of three distinct capabilities:
- Cello Health
Insight: global marketing research and customer insight
- Cello Health
Consulting: strategic consultancy
- Cello Health
Communications: evidence and engagement
In May 2014, healthcare communications agency iS Health Group, based in
the UK, joined Cello Health; in December 2014, San Francisco based market
research company Promedica also became part of Cello Health.
For further media information, please contact:
Helen Lawn on +44 (0)1892 525141 or +44 (0)7879
818247, helen@helenlawn.co.uk; or
Andy Newman on +44 (0)1603 465636 or +44 (0)7739
847964, andy@newmanassociates.co.uk