NEW SENIOR CONSULTANT FOR CELLO HEALTH CONSULTING

Rob brings 20 years’ marketing experience, including roles as Strategic Marketing Director at IMS Health; Director, Marketing and Sales Operations at NextPharma Technologies; and as a Business Strategy Consultant at Moorfields Eye Hospital.  

With particular areas of expertise including international marketing strategy, cross-functional leadership and proposition development, Rob says he is passionate about unifying stakeholders and optimising assets to maximise commercial impact.  

Jon Bircher, CEO of Cello Health Consulting, said, “We are delighted to see Rob joining our growing team and believe his deep marketing expertise and experience will add huge value for us and for our clients.”  

Rob will be based at Cello Health Consulting’s European office in Farnham, UK.  

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Cello Health Cello Health was launched in March 2014, bringing together Cello Group’s health-orientated agencies to create a new offer for clients in the healthcare sector.    Cello Health consists of three distinct capabilities:

• Cello Health Insight: global marketing research and customer insight
• Cello Health Consulting: strategic consultancy
• Cello Health Communications: evidence and engagement

In May 2014, healthcare communications agency iS Health Group, based in the UK, joined Cello Health; in December 2014, San Francisco based market research company Promedica also became part of Cello Health.     

For further media information, please contact: Helen Lawn on +44 (0)1892 525141 or +44 (0)7879 818247, helen@helenlawn.co.uk; or Andy Newman on +44 (0)1603 465636 or +44 (0)7739 847964, andy@newmanassociates.co.uk