Please login to the form below
Thoughts on the intersection between technology and psychology
Paul Mannu - Master Practitioner, Behavioural Insights at Cello Health Insight gives us his succinct thoughts on the intersection between technology and psychology
Every time your wearable drives you to reduce calories or climb those stairs, you are seeing the significant impact
of the technology/psychology interface. Neuroscience and big data are drawing us closer to technological predictions
of consumer behaviour.
Think of the film ‘Minority Report’. Psychology still dominates our understanding of behaviour. Modern psychological principles of behaviour (behavioural economics) have directed technologies to nudge us to change behaviour. Without psychology, technology can lead to failed start-ups and poor IT solutions.
Connected data will be a growing technological trend in healthcare, and avoiding common sense will increase the risk of failure.
First published in PharmaTimes - September 2015
Company Details
Cello Health
+44 (0)20 7812 8460
Address:
31 Old Nichol St, Shoreditch
London
E2 7HR
UK
Latest content on this profile
- Cello Health Recognised As One Of The Sunday Times Best Companies To Work For 2020
- We're delighted to announce that Cello Health has been recognised as number 71 on the annual Sunday Times Best Companies to Work For list
Cello Health
- Breaking Blue Research Joins Cello Health Insight
- We’re delighted to announce that our sister agency Breaking Blue Research is formally joining Cello Health Insight
Cello Health
- Cello Health Acquire ISS
- Acquisition further strengthens technical advisory services in US
Cello Health
- Cello Health launches ‘Cello Health GmbH’ with new Berlin office and appointment of two regional directors to lead the Business Insights and Analytics division in Germany.
- London, July 08, 2019 Cello Health GmbH opens in Berlin with its Business Insights and Analytics division, Cello Health Insight, appointing two regional directors: Heike Tombrink – Regional Director, Head of Cello Health Insight Germany, and Matthias Heurich – Regional Director, supporting Digital Innovation.
Cello Health
- Cello Health Insight wins EphMRA’s 2019 Market Research Excellence Award for 'Business Impact through Innovation'
- Cello Health Insight in partnership with Janssen Pharmaceuticals has won EphMRA’s 2019 Market Research Excellence Award for 'Business Impact through Innovation'.
Cello Health
- Cello Health Launches New Social Insight & Analytics Business
- Cello Health Logic offers pharmaceutical companies the ability to make sense of healthcare social media conversations and deliver actionable insights.
Cello Health
