Thoughts on the intersection between technology and psychology
Paul Mannu - Master Practitioner, Behavioural Insights at Cello Health Insight gives us his succinct thoughts on the intersection between technology and psychology
Every time your wearable drives you to reduce calories or climb those stairs, you are
seeing the significant impact
of the technology/psychology
interface. Neuroscience and big data are drawing us closer to technological predictions
of consumer behaviour.
Think of the film ‘Minority Report’.
Psychology still dominates our
understanding of behaviour.
Modern psychological principles
of behaviour (behavioural
economics) have directed
technologies to nudge us to
change behaviour. Without
psychology, technology can lead
to failed start-ups and poor IT
solutions.
Connected data will be a growing technological trend
in healthcare, and avoiding
common sense will increase the
risk of failure.
First published in PharmaTimes - September 2015
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