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A roadmap to strategic drug pricing

The current unit-based pricing model for drugs is too one-dimensional for the market's present needs. Pharma firms must identify products that will benefit from innovative pricing models, and then forge the types of collaborations that will support those models.

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  A roadmap to strategic drug pricing
PDF File: 1.1 MB

29th April 2016

Downloads

  A roadmap to strategic drug pricing
PDF File: 1.1 MB

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EY Life Sciences

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Ernst & Young LLP
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SE1 2AF
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