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GCI Health launches global medical education offer with new appointment

GCI Health has appointed Cally Clarkson as its first Director of Medical Education


LONDON, UK, 24 August 2015: Award-winning healthcare communications agency GCI Health has appointed Cally Clarkson as its first Director of Medical Education as it gears up to deliver a new approach to integrated communications that breaks down silos and better meets client needs in the rapidly evolving European healthcare landscape. Cally is based in GCI Health’s London office and brings over 15 years medical communications experience to augment the currently communications-focused European Leadership team.  

“Cally’s role will be integral as we continue to redefine healthcare communications across regions, designing and delivering a new integrated approach for clients that enable effective and aligned communications with stakeholders across the product lifecycle,” said Wendy Lund, CEO.    

Cally joins from Apothecom Scopemedical where she was Director of Client Services overseeing a number of global, EMEA and UK full-service medical communications accounts. She has previously held leadership roles at HealthEd, Delta Kn and TVF Communications.  

“GCI Health was an obvious choice for me, I’ve been impressed with the team’s rapid European expansion and the client service excellence the agency is already well known for,” said Cally. “I look forward to leading the integration of medical education into GCI Health’s global client offer, with the aim of delivering even more impactful and integrated solutions on behalf of the life sciences industry.”  

Cally specialises in medical education, publication planning, KOL advocacy, marketing communications, behavior change and integrated PR, medical communications and marketing strategy.

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About GCI Health EU GCI Health in London offers the spirit, strategic nous and creative spirit of an entrepreneurial independent consultancy, with the infrastructure of a network serving local, EMEA and Global clients. Powered by best-in-the-business professionals and the only WPP company that solely specialises in healthcare public relations and medical education, GCI Health has more than 140 professionals across the US, Canada and Europe, our client roster spans broadly across many sectors in healthcare, including pharmaceutical, biotech, medical technology, consumer health, provider (hospitals and managed care), telehealth, beauty and aesthetics and non-profit. GCI Health offers clients an accessible senior level leadership team, A-to-Z healthcare experience, a commitment to beating client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of health media, high science, digital health strategy, consumer activation, crisis management, reputation building, patient advocacy and health education, GCI Health’s focus on delivering results is unrelenting.   For more information, please visit http://www.gcihealth.com/EU.  

3rd September 2015

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GCI Health

020 7072 5300

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GCI Health
Lynton House
7-12 Tavistock Square
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WC1 H9LT
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