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Determining value to withstand all tests

Rikki Jones considers the role of communications in defining and telling a product’s value story. The article in Pharmaceutical Marketing Europe discusses the need for functions to better join forces early in the access continuum in the interest of defining and delivering value that is going to withstand stakeholder scrutiny, and not just from pricing and regulatory decision makers, especially given the particularly heavy spotlight on price that some therapy areas have endured this year.

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  Determining value PME
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8th August 2014

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  Determining value PME
PDF File: 121.8 KB

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