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GEM Marketing Ltd

GEM, a small but perfectly formed integrated marketing agency servicing the pharmaceutical industry. 

We specialise in market access solutions and multi-channel & integrated digital marketing.

We work with brand leaders, in both specialist and mass-market brand campaign projects. Primarily working with UK and European offices, we have specialist experience in Oncology, Immunology, Infectious Disease, CKD, CVD & Diabetes, also in Biosimilars Defence Campaigns. We provide ongoing internal support on the NHS architecture, policy review, role profiling and brand alignment.

Areas of Expertise

Market Access Solutions
  • Campaign and value message development/refinement
  • Value proposition
  • NICE implementation
  • Payor engagement
  • Permission stream management
  • NHS facing software solutions          

Marketing & Design

  • Integrated campaigns
  • Global to local advertising
  • Creative advertising
  • Brand identity & standards
  • Literature
  • Photography & re-touching
  • POS, posters & signage

Multi-Channel & Integrated Digital Marketing
Communications - Rich interactive content to engage your customer on their own terms:
  • Bespoke App development
  • Websites
  • Email/SMS campaigns
  • Bespoke software development
  • Self E-detail
  • Video production & editing
  • Internal training of all digital solutions               
Connections - Online communities relevant to your brand:
  • Virtual events - Webinars & virtual congresses/conferences/Ad boards
  • KOL engagement platforms
  • Social Media
Insights - Monitor and interpret the voice of your patients, HCPs and competitors:
  • Social Media monitoring
  • Big data - Bespoke 'internet crawl' programming to provide interpretation throughout the brand lifecycle, to discover new insights that will help drive uptake, switching & adherence 

Medical Writing & Education
  • Scientific newsletters 
  • Clinical reviews 
  • Abstracts and posters 
  • Case studies 
  • Publications 
  • Patient literature             


  • Integrated campaigns 
  • Creative advertising 
  • Brand identity 
  • Literature 
  • Photography & retouching 
  • POS   

Strategy, Planning & Support

  • Marketing strategy & consultancy 
  • Brand strategy
  • Campaign & project management 
  • Research

  • International conferences
  • One day medical conferences 
  • Training 
  • Workshops 
  • Exhibition design             


Our clients include:
  • AbbVie
  • Amgen
  • Gilead
  • Martindale Pharma
  • Menarini
  • Merck
  • Novartis
  • Otsuka
  • Teva

We have extensive experience in Infectious Disease, Mental Health, CVD, Oncology and Men's Health among many others. We have also developed and implemented Biosimilars defence strategies.

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Company Details

GEM Marketing Ltd

07899 067045

Contact Website

Highstreet Road
ME13 9EN