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Capturing the essence of Hamell: new brand identity unveiled

LONDON, UK – Behaviour-based healthcare communications agency, Hamell, has undergone a total rebrand, taking the company to the next level. The new brand identity reflects Hamell’s evolution in the field of behaviour change as well as its vision for the future of healthcare communications.

A new look for a new approach

Hamell’s powerful and memorable new visual identity portrays their unique take on behaviour change. In line with their defining attributes – transformative, intelligent and challenging – the new brand is not afraid to stand out from other healthcare agencies. The website was unveiled this week, and is the culmination of months of work to better define what Hamell stands for. The tagline ‘Changing behaviour is our business’ communicates a confidence based on their solid understanding of what underpins human behaviour.  Fiona Hammond, Hamell’s Managing Director, commented, “We needed a brand to better reflect what we are all about. We change behaviour, in a way that no other agency can – and we needed our unique identity to come through strongly in our new look and feel. The new branding is well aligned with our vision. It’s bold, it’s daring – yet professional – and conveys our personality perfectly.” “It’s an exciting time for Hamell. We are all set now to broaden our reach in the healthcare communications industry as well as growing the Switch side of the business, which offers expertise in reclassification of medicines. The website showcases some of our unique projects and enables us to better communicate our offer to prospective clients and employees.”

Intriguing content

As well as case studies to highlight key success stories, and a blog to keep readers up to date on news and views, Hamell’s new website includes an area called The Lab. This will enable visitors to engage with ongoing surveys that reveal surprising truths about human decision making. The Lab is set to launch in coming weeks.

About Hamell

Hamell is a healthcare behaviour change agency. The company has evolved tremendously since launching in 2008, now offering a unique and complete service that delivers both traditional and non-traditional promotional items and campaigns. Hamell works with some of UK’s leading behavioural academics and every project passes through the hands of at least one of their expert advisors. Everything they do springboards from robust behavioural findings, enabling them to transform HCP prescribing, patient adherence or OTC purchasing. Hamell’s creative solutions effectively target the core drivers of behaviour to bring about lasting behaviour change. Please visit to find out more.

8th July 2015


Company Details


020 7978 5206

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Dome Building
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