Hamell’s new Head of Patient and Consumer Engagement invigorates their consumer and patient communication capabilities
Linda Cowie brings in new business as Head of Patient and Consumer Engagement
Linda Cowie recently
joined Hamell as Head of Patient and Consumer Engagement, bringing some
exciting momentum to their compelling patient and consumer communication
offerings. Linda has a wealth of commercial experience spanning prescription,
OTC, switch, and nutritional health products, gained from both the client and
agency perspective. In just a few short months, Linda’s focus and expertise in
both patient engagement and OTC consumer communications has helped bring
several new clients to the growing behaviour change agency.
Commenting on her experience since joining Hamell, Linda said:
excited to have joined a company with such a robust, evidence based approach to
understanding and changing health behaviour. Hamell’s bespoke behaviour change
models get straight to the heart of the matter. Our resultant deep
understanding of health behaviour enables us to develop validated, engaging materials
and interventions. These drive measurable changes in the behaviour of
consumers, patients, and those who support them; and at the same time benefitting
our client’s brands.”
Linda is the most recent senior appointment for Hamell, following on
from Orrin Pollard, who joined as
Executive Creative Director in November 2015. Linda’s appointment and
significant client relationships have strengthened Hamell’s offering in the
patient engagement and consumer communication spaces.
Hamell are a London based, full service behaviour change agency. Formed
in 2008, Hamell have recently completed a successful company re-branding to
highlight their continued focus on evidence based behaviour change solutions.
Part of this eye-catching campaign was nominated for the 2016 Creative Floor
Awards. Hamell have a heritage in evidence based behaviour change solutions and
maintain a cutting-edge knowledge of the behavioural sciences, continually
developing a comprehensive understanding of health care behaviour.