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Making commercial sense of switching

"WHEN YOU SWITCH a medicine from prescription to non-prescription status, everyone is required to change their behaviour" Fiona Hammond, Managing Director, Hamell

Switching hinges on changing behaviour


Changing the behaviour of key stakeholders – including consumers,healthcare professionals and regulators – lies at the heart of any successful switch of a medicine from prescription to non-pre scription status. Companies should also be prepared to rethink their ownbehaviour and expectations, writes Deborah Wilkes.

“WHEN YOU SWITCH a medicine from prescription to non-prescription status, everyone is required to change their behaviour,” says Fiona Hammond, managing director of Hamell Communications.

Read more:
http://www.otctoolbox.com/innovations/making-commercial-sense-of-switching.aspx

14th September 2015

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020 7978 5206

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