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Waggener Edstrom’s Healthcare Practice wins LEO Pharma account for Innohep® work

Munich, March 6, 2013 – Integrated communications agency, Waggener Edstrom today announced that its Healthcare Practice has won the LEO Pharma account to drive awareness for its product Innohep® (Tinzaparin), an anticoagulant, in the German market.

As part of a competitive selection and pitch process LEO Pharma’s choice was made after a compelling campaign proposal.  LEO Pharma also cited Waggener Edstrom’s broad expertise and experience as a deciding factor.

LEO Pharma is the latest customer to be added to Waggener Edstrom’s expanding healthcare sector portfolio. Since acquiring healthcare specialist Patzer PR in 2012, Waggener Edstrom has successfully established its healthcare practice in addition to its broad expertise in the fields of technology, energy and renewable energy. Other clients of the Waggener Edstrom Healthcare Practice include  Astellas, 3M Espe, Berlin Chemie, Medice and AOK Baden-Württemberg.   

“We are very proud to win an account with a prestigious company like LEO Pharma. We are looking forward to supporting the LEO Pharma team with the development and execution of innovative, creative and bold strategies,” says Manuel Hüttl, Vice President & General Manager of Waggener Edstrom Worldwide, Germany, Austria and Switzerland.

LEO has a long tradition as an independent, research-focused organization, integrated into a private foundation. The company develops innovative, effective and safe products in the areas of dermatology, bone metabolism and coagulation. Being a private foundation, LEO markets its products independently from third-party capital interests.

8th March 2013

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