Waggener Edstrom’s Healthcare Practice wins LEO Pharma account for Innohep® work
Munich, March 6, 2013 – Integrated communications agency, Waggener Edstrom today announced that its Healthcare Practice has won the LEO Pharma account to drive awareness for its product Innohep® (Tinzaparin), an anticoagulant, in the German market.
As
part of a competitive selection and pitch process LEO Pharma’s choice was made
after a compelling campaign proposal.
LEO Pharma also cited Waggener Edstrom’s broad expertise and experience as
a deciding factor.
LEO
Pharma is the latest customer to be added to Waggener Edstrom’s expanding
healthcare sector portfolio. Since acquiring healthcare specialist Patzer PR in
2012, Waggener Edstrom has successfully established its healthcare practice in
addition to its broad expertise in the fields of technology, energy and
renewable energy. Other clients of the Waggener Edstrom Healthcare Practice
include Astellas, 3M Espe, Berlin
Chemie, Medice and AOK Baden-Württemberg.
“We are very proud to win an account with a prestigious
company like LEO Pharma. We are looking forward to supporting the LEO Pharma
team with the development and execution of innovative, creative and bold strategies,”
says Manuel Hüttl, Vice President & General Manager of Waggener Edstrom
Worldwide, Germany, Austria and Switzerland.
LEO
has a long tradition as an independent, research-focused organization, integrated
into a private foundation. The company develops innovative, effective and safe
products in the areas of dermatology, bone metabolism and coagulation. Being a
private foundation, LEO markets its products independently from third-party
capital interests.
Inspired by World Rare Disease Day, WE Communication's Hugh Adams covers some of the challenges faced when considering Rare Disease communications. WE Communications
Is there a place for Snapchat in health communications?
TL;DR: When it comes to communications it is always important to make sure what you’re creating and sharing is adding value to the conversation, and not just jumping on a gimmick for the sake of it. A deep understanding of audiences and insight into their behaviour will drive successful use of the next generation of social media engagement. WE Communications
3 May 2016 (London) – WE’s “Make Twitter #COUGH” campaign for World COPD Day has been recognized at this year’s PM Society Digital Awards. WE Communications
Nick Woods, Creative Director at Waggener Edstrom sheds light on how brands can maximise their return of investment using WE's brand agility index. WE Communications
London, 6th August 2013 – Integrated communications agency, Waggener Edstrom Worldwide (WE) announced that Matt Foster has joined its Healthcare practice as an Account Director. WE Communications