Please login to the form below

Intelligence that redefines success

It's true, you can't judge a book by its cover. Digital ethnography uncovers deep, impactful patient insights that can transform thinking and redefine your success.

The concept of industry engaging with patients has been around for some time, but in recent years it has become a fundamental element of success. Understanding of the patient experience promotes improved health outcomes, through exercises such as the co-creation of patient tools and measurement of their success. Of course, it is the patient community itself that drives these outcomes, but we can support patients by gaining a genuine understanding of their challenges and motivations. This understanding can be obtained through various approaches, from personal anecdotes to mining of expansive data sources. For Origins Insights, the most valuable learning comes from immersive and emotive experiences, as these can significantly transform our views of patients’ needs, the impact of their illness, and their relationship with their treatments.

Origins Insights, part of the Bedrock Group, conduct qualitative research projects with extensive capabilities and expertise in their specialism of digital ethnography. This methodology delivers impactful, authentic patient experience insights that have long-lasting value, from post-discovery phase through to pre- or post-launch phases of asset development.

13th July 2020



Company Details

Bedrock Healthcare Communications

01252 240200

Contact Website

One Fleet
Ancells Road
GU51 2UN

Latest content on this profile

Stephen Marchant has joined Resonant Group in the newly created role of Chief Development Officer.  He will be working with the Board to create, grow and acquire businesses and services to support changing client needs, as well as developing new approaches to the identification, support and recruitment of a diverse team of people to deliver real change in the healthcare communications sector.
Bedrock Healthcare Communications
5 top tips for adding creativity to medical writing
Learn from our Scientific Director, Stephanie Wasek, the secret to writing creative, compelling content for medical communications.
Bedrock Healthcare Communications
The future of dementia and the important role of healthcare communication in raising awareness
At Bedrock Healthcare Communication we are proud to help spread awareness of dementia with the ultimate goal to improve the lives of patients and carers
Bedrock Healthcare Communications
Bedrock’s strong start to 2021
Just two months into the year and at Bedrock we’ve already added FOUR new people to an ever-growing team!
Bedrock Healthcare Communications
Why we need to look at rare diseases in a different way
28 February 2021, Rare Disease Day aims to raise awareness of rare diseases and the impact they have on patients’ lives.
Bedrock Healthcare Communications
The Unknown Unknowns
Patient insights are fundamental to ensuring we understand the reality of living with a condition. We need to consciously  challenge our approach and ensure we are unearthing authentic patient insights that change thinking and enhance programmes.
Bedrock Healthcare Communications