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Intelligence that redefines success

It's true, you can't judge a book by its cover. Digital ethnography uncovers deep, impactful patient insights that can transform thinking and redefine your success.

The concept of industry engaging with patients has been around for some time, but in recent years it has become a fundamental element of success. Understanding of the patient experience promotes improved health outcomes, through exercises such as the co-creation of patient tools and measurement of their success. Of course, it is the patient community itself that drives these outcomes, but we can support patients by gaining a genuine understanding of their challenges and motivations. This understanding can be obtained through various approaches, from personal anecdotes to mining of expansive data sources. For Origins Insights, the most valuable learning comes from immersive and emotive experiences, as these can significantly transform our views of patients’ needs, the impact of their illness, and their relationship with their treatments.

Origins Insights, part of the Bedrock Group, conduct qualitative research projects with extensive capabilities and expertise in their specialism of digital ethnography. This methodology delivers impactful, authentic patient experience insights that have long-lasting value, from post-discovery phase through to pre- or post-launch phases of asset development.

13th July 2020



Company Details

Bedrock Group

01252 240200

Contact Website

One Fleet
Ancells Road
GU51 2UN

Latest content on this profile

The Unknown Unknowns
Patient insights are fundamental to ensuring we understand the reality of living with a condition. We need to consciously  challenge our approach and ensure we are unearthing authentic patient insights that change thinking and enhance programmes.
Bedrock Group
Do you know what PoTS is?
As part of Dysautonomia Awareness Month, Origins continues its efforts in raising awareness and understanding of Postural Tachycardia Syndrome (PoTS), a Dysautonomia condition affecting young women that can be very disabling.
Bedrock Group
Leadership change within Bedrock Group
Marie Little appointed Managing Director of Bedrock Healthcare Communications Limited
Bedrock Group
Origins Insights: views from the team
First in a video series from the Origins Insights team discussing some of our views, experiences, values and opinions across many aspects of qualitative patient research activities.
Bedrock Group
Bedrock Group strengthens its senior team
Bedrock Healthcare Communications have strengthened its senior management team
Bedrock Group
PoTS LIVE: A unique ethnography study in rare disease
Digital ethnography has been deployed with PoTS patients for the first time, by Origins Insights, with significant results for the PoTS UK charity.
Bedrock Group